Glossary
The Web is constantly evolving and so is its language, which is often composed of seemingly complex and intricate words, acronyms and formulas. With its clear definitions and in-depth links to all of the most common and important terms, our glossary can be a compass for deciphering the jargon of digital marketing, search marketing, and SEO in particular, and better understanding its fundamental concepts.
A clear understanding of words and techniques is the first step toward digital success.
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200 OK
HTTP status code 200 is the standard response for successful HTTP requests. It means that the request was received, understood, […]
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301 (redirect)
A 301 redirect is a type of permanent redirection from one URL to another. This HTTP status code indicates that […]
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404 (error)
The 404 error code is a standard HTTP server response that indicates a “Not Found” status, meaning that the browser […]
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500 (Internal Server Error)
HTTP status code 500 is a generic response from the server indicating that the server encountered an unexpected condition that […]
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A/B Test
An A/B Test, or A/B Testing, is a digital marketing methodology for comparing two versions of a web page or […]
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Aaker's pyramid
Aaker’s Pyramid is a theoretical model developed by U.S. economist and marketing expert David A. Aaker in 1996 (called the […]
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Above the fold
The phrase “Above the Fold” refers to the portion of a web page that is visible without scrolling. This term […]
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Accessibility
In the context of web design and development, accessibility refers to the practice of making web content usable by as […]
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Accordion
In the context of web design, an Accordion is a common user interface component that allows sections of content to […]
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Affiliate marketing
Affiliate marketing is a digital marketing strategy in which a company pays an affiliate (an individual or a company) a […]
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AI (Artificial Intelligence)
Artificial Intelligence (AI) is a branch of computer science that deals with the creation and implementation of machines and softwares […]
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AIDA
AIDA is an acronym that stands for Attention, Interest, Desire, and Action and is a classic model that describes the […]
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AJAX
AJAX, an acronym for Asynchronous JavaScript and XML, is a Web development technique for creating interactive Web applications. Using AJAX, […]
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Algorithm
An algorithm is a set of rules and procedures that search engines use to determine the importance and relevance of […]
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Alt Text
Alternative Text, or Alt Text, is a short description of an image that is displayed on the page when the […]
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AMP (Accelerated Mobile Pages)
Accelerated Mobile Pages, or AMP, is an open source project initiated by Google with the goal of making web pages […]
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Analytics
In digital marketing, the term Analytics refers to the collection, analysis, and presentation of data to help make informed decisions. […]
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Anchor Text
An Anchor Text is the visible text of a hyperlink. This text is often underlined and in a different color […]
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API (Application Programming Interface)
An API, which stands for Application Programming Interface, is a set of rules and protocols that allows different software applications […]
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Audience
In the context of marketing, audience refers to the group of individuals a company targets with its marketing and communication […]
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Authoritativeness
Authoritativeness is one of the indicators present in Google’s E-E-A-T paradigm: specifically, it concerns the recognition and respect that an […]
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Authority
In the SEO world, Authority refers to the “credibility” of a website in the eyes of search engines, and specifically […]
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Automation
Automation, in the context of digital marketing, refers to the use of software or other technologies to perform repetitive or […]
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B2B (Business to Business)
The term Business to Business, often expressed in the contracted form B2B, refers to business transactions or interactions between companies, […]
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B2C (Business to Consumer)
Business to Consumer, or B2C, refers to business transactions or interactions between a company and individual consumers, including, for example, […]
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Backlink
A backlink is a link from an external website that points to a page on another site. Backlinks are critical […]
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Backlink Profile
The backlink profile of a website is the total set of backlinks pointing to that site. Analysis of a site’s […]
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Banner
A banner is an online advertising format that consists of an image or block of text that usually appears at […]
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Behavioral Targeting
Behavioral Targeting is a digital marketing technique that involves collecting and analyzing data on online user behavior, such as pages […]
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Below the fold
Below the Fold is a web design term that refers to the part of a web page that is not […]
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Black Hat SEO
Black Hat SEO is a set of unethical practices used to increase a website’s ranking in search results. These techniques, […]
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Blog
A blog is a type of website or a section of a website that features regularly updated content, often in […]
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Bounce rate
Bounce rate is a metric that measures the percentage of visitors who leave a website after viewing only one page. […]
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Brand Awareness
Brand awareness refers to the degree to which consumers are able to recognize and remember a brand. Increasing brand awareness […]
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Brand Identity
Brand identity is the distinctive set of visual, verbal, and behavioral elements that a company creates to present its brand […]
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Brand Image
Brand image is the current perception that consumers and the public have of a brand. It is the complex of […]
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Brand Monitoring
Brand Monitoring is the process of monitoring and analyzing various digital channels to detect mentions and conversations related to a […]
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Brand Reputation
Brand Reputation refers to the perception that consumers, customers, and the market at large have of a brand. This online […]
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Branded keyword
A branded keyword is a keyword that includes the name of a specific brand or product. They represent a classic […]
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Branding
Branding is the strategic and ongoing process involving the creation, development, and maintenance of a consistent set of brand attributes […]
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Breadcrumb
A breadcrumb is a type of secondary navigation that shows a user’s path through a website. Breadcrumbs (a reference to […]
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Broken Link
A broken link is a link that does not lead to a working web page. Broken links can create a […]
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Browser
A browser is software that allows users to access and navigate the Internet. Browsers interpret the HTML, CSS and JavaScript […]
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Business Profile (Google)
A Business Profile, formerly known as Google My Business, is a free profile that businesses can create on Google to […]
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Buyer Persona
A Buyer Persona is a detailed, semi-fictional profile of a company’s ideal customer. This profile is based on market research […]
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Cache
A cache is a temporary storage component that stores data to speed up access in case of future requests. In […]
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Campaign
A campaign is defined as a coordinated set of individual marketing activities designed to achieve a specific goal. These activities […]
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Canonical Tag
The canonical tag (also called rel canonical or canonical link) is an HTML element that helps prevent duplicate content problems […]
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Canonical URL
The canonical URL is the URL that a webmaster considers the most authoritative address of a page, which can be […]
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CDN (Content Delivery Network)
CDN stands for Content Delivery Network and indicates a network of geographically distributed servers that work together to deliver Web […]
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ChatGPT
ChatGPT is an artificial intelligence-based language model developed by OpenAI, an artificial intelligence research company. ChatGPT was launched in November […]
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Click Distance
Click distance refers to the number of clicks required to navigate from a main page, such as the home page, […]
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Client
In the context of digital marketing, client means two things. That is, it can refer to a company or individual […]
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Cloaking
Cloaking is an incorrect SEO technique – one of the so-called black hat tactics – that presents different content to […]
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CLS (Cumulative Layout Shift)
Cumulative Layout Shift (CLS) is a Google metric that measures the visual stability of a web page and is part […]
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CMS (Content Management System)
A Content Management System or CMS is a software that allows users to create, manage and edit content on a […]
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Code
In the context of the Web, code refers to the programming language used to create and maintain Web sites. There […]
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Competitive Analysis
Competitor analysis, or competitive analysis, is a strategic process used by companies to identify and evaluate their key competitors, understand […]
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Content
In SEO, content is the heart of any digital marketing strategy. The term includes any material created and published online, […]
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Content Focus (SEOZoom)
Content Focus is a metric originating in SEOZoom that indicates at a glance the distribution of search intentions of users […]
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Content Marketing
Content marketing is a promotion strategy that focuses on creating, publishing, and distributing relevant and valuable content to attract and […]
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Content Strategy
Content Strategy is a strategic approach to digital marketing that focuses on creating and distributing relevant and valuable content. It […]
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Conversion Rate
The Conversion Rate expresses the percentage of website visitors who complete a desired action (conversion) out of the total number […]
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Conversions
A conversion occurs when a website visitor takes the desired action, transforming (converting, in fact) from a user into a […]
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Cookie
A cookie is a small data file that a Web site can store on a user’s device when he or […]
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Core Web Vitals
Core Web Vitals (CWV) are a set of specific metrics introduced by Google to help website owners measure user experience […]
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CPA (Cost Per Action)
Cost Per Action, or CPA, is a billing model for online advertising in which the advertiser pays for each specific […]
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CPC (Cost Per Click)
Cost Per Click or CPC is an online advertising billing model in which the advertiser pays each time a user […]
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CPL (Cost Per Lead)
Cost Per Lead, or CPL, is an online advertising billing model in which the advertiser pays for each lead generated. […]
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CPT (Cost Per Thousand)
Cost Per Thousand or CPT is an online advertising billing model in which the advertiser pays for every thousand impressions […]
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Crawl Budget
The Crawl Budget refers to the number of pages a search engine, such as Google, is willing to index on […]
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Crawler
A crawler, also known as a spider or bot, is a software program that search engines use to scan the […]
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Crawling
In SEO, crawling is the process by which search engines such as Google discover new content or updates on existing […]
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Cross-linking
Cross-linking refers to the practice of connecting two websites together. This can be done for various reasons, such as providing […]
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CSS (Cascading Style Sheets)
CSS, or Cascading Style Sheets, is a programming language used to describe the appearance and formatting of a document written […]
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CTA (Call to Action)
A Call to Action, or CTA, is an invitation to website visitors to take a specific action. It can be […]
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CTR (Click-Through Rate)
Click-Through Rate or CTR is a metric that measures the number of clicks your ads, emails or web pages receive […]
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Customer Journey
The Customer Journey is the process by which a customer goes from learning about a brand or product to interacting […]
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CXO (Customer Experience Optimization)
Customer Experience Optimization (CXO) is a strategic process that focuses on optimizing the overall customer experience with a company or […]
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Dashboard
A dashboard, or dashboard, is a user interface that presents and organizes information in a visually accessible and easy-to-understand way. […]
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Database
A database is an organized collection of data. This digital repository can include information about products, customers, transactions, website interactions, […]
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Dead-End page
A dead-end page is a web page that contains no internal links leading to other pages on the site. This […]
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Deep Linking
Deep linking is the practice of creating a link that points to a specific page, image, or resource on a […]
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Demographics
Demographics refers to the statistical characteristics of a population, such as age, gender, income, education level, occupation, and so on. […]
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Digital Marketing
Digital marketing refers to all marketing activities that use digital channels to reach, engage and convert consumers. This can include […]
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Direct Traffic
Direct traffic occurs when a visitor comes directly to the website without going through another channel. This can occur if […]
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Directory
A directory is a Web site that contains a list of other Web sites, organized into categories and subcategories. Directories […]
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Display Advertising
Display advertising refers to online advertisements that use images, videos, text, or other graphics to attract users’ attention. These ads […]
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DNS (Domain Name System)
The Domain Name System (DNS) is the Internet protocol that converts human-readable domain names into numeric IP addresses that machines […]
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DNS Lookup
A DNS Lookup is the process by which a DNS server translates a domain name into an IP address. This […]
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Do Follow
The “do follow” (also “follow”) attribute means that the link can pass “authority” and PageRank from the source page to […]
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DOM (Document Object Model)
DOM, short for Document Object Model, is a programming interface for web documents. It represents the structure of a web […]
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Domain
A domain is the unique address that identifies a website on the Internet. It is what users type into the […]
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Doorway Pages
Doorway pages, or portal pages, are a black hat SEO technique of creating web pages with the sole purpose of […]
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Duplicate content
Duplicate content occurs when identical or substantially similar blocks of content appear on multiple URLs within the same site (internal […]
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Dwell Time
Dwell Time refers to the amount of time a visitor spends on a web page after clicking on a search […]
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Dynamic Content
The term dynamic content or dynamic content refers to content on a website that changes based on the user’s behavior, […]
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Dynamic Rendering
Dynamic Rendering is an SEO technique, until recently openly recommended by Google (and now referred to as a “temporary solution”) […]
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E-Commerce
E-commerce, or electronic commerce, refers to the buying and selling of goods or services over the Internet. It can include […]
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E-mail marketing
Email marketing is a digital marketing strategy that involves sending emails to a group of people to promote a product, […]
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EEAT (Google)
EEAT is an acronym Google uses in its guidelines for search quality evaluators, or quality raters, to make sure that […]
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Engagement
In the digital sphere, engagement refers to the degree of attention, interaction and engagement that users demonstrate with content on […]
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Entity
In the SEO context, an entity can be anything that is clearly defined, unique, and distinguishable. This term can refer […]
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Entry Page
An Entry Page is the first page a visitor sees when they arrive on a website. It is exactly the […]
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Exact Match
Exact match is a technique of using a specific keyword, exactly as it has been defined and identified, within the […]
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Exit Page
An Exit Page is the last page a visitor sees before leaving your website. It is basically the reverse of […]
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Experience
Experience is the most recent addition to Google’s E-E-A-T acronym, an important concept in the context of SEO and digital […]
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Expertise
In the context of Google’s E-E-A-T guidelines, Expertise refers to expertise and, more specifically, the depth of knowledge or skill […]
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External Link
An External Link is a link that points to a domain other than the page on which it is located. […]
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Eye Tracking
Eye Tracking, or eye tracking, is a technology that measures where users look and how their eyes move as they […]
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FAQ
FAQ stands for Frequently Asked Questions. A FAQ page on a website provides answers to common questions that customers or […]
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FCP (First Contentful Paint)
First Contentful Paint (FCP) is a Web site performance metric that measures the time it takes a browser to render […]
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Featured Snippet
A Featured Snippet, also called “zero result,” is a short text snippet that usually appears at the top of Google’s […]
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Feed
A feed is a continuous stream of updated content from a website; the term can refer to a news feed, […]
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Feedback
In the context of SEO and digital marketing, the term “feedback” refers to the reviews, comments, and ratings left by […]
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FID (First Input Delay)
First Input Delay (FID) is a Google metric that measures the time between a user’s interaction with a page (such […]
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Filter
A filter is a tool that allows users to sort or limit content based on specific criteria. For example, an […]
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Follower
A follower is someone who chooses to “follow” an account on social media to receive its updates in their feed. […]
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Footer
The footer is the bottom section of a website. It usually contains information such as links to important pages (such […]
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Forum
A forum is an entire website or section of a site that allows interactive discussion among users. It is a […]
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Frequency Capping
Frequency capping is a technique used in online advertising to limit the number of times a particular ad is shown […]
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Funnel
In digital marketing, the term “funnel” refers to the path a potential customer travels from first contact with the brand […]
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Geo-Targeting
Geo-Targeting is a digital marketing practice of delivering different content or advertisements to a user based on their geographic location. […]
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Google Ads
Google Ads is Google’s online advertising platform, one of the main channels of SEM and, specifically, SEA. It allows businesses […]
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Google AdSense
Google AdSense is a program that allows website publishers to earn money by placing advertisements on their web pages. Ads […]
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Google Analytics
Google Analytics is a free service offered by Google that provides detailed statistics and analysis of a website’s traffic. It […]
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Google Business Profile
The Business Profile, formerly known as Google My Business, is a free tool provided by Google that allows business owners […]
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Google Local Pack
The Google Local Pack is a feature of Google SERPs that displays a list of local businesses relevant to the […]
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Google manual actions
Manual actions are penalties imposed by Google on websites that violate search engine guidelines. These actions are the result of […]
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Google Maps
Google Maps is a web mapping service developed by Google that offers satellite imagery, street maps, 360-degree panoramas of streets […]
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Google Quality Raters
Google quality raters are external evaluators, often hired through agencies or networks of contracting companies, who are tasked with assessing […]
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Google Search Console
Google Search Console, summarized as GSC, is a free service offered by Google that helps site owners and operators monitor […]
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Google Search Operator
Google Advanced Search Operators are special commands that can be inserted into the Google search bar to refine search results. […]
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Google Search Quality Raters Guidelines
The Google Search Quality Raters Guidelines are a set of guidelines published by Google and intended for quality raters to […]
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Google Trends
Google Trends is a free tool offered by Google that shows how often a particular search term has been entered […]
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Googlebot
Googlebot is the search robot, more precisely crawler or spider, used by Google to gather new information from websites and […]
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Graphic Design
Graphic Design, or graphic design, is the art of combining text and images to communicate an effective message. In the […]
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Guest Post
A Guest Post is defined as an article or blog post written by a “guest,” that is, an outside author […]
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Guest Posting
Guest Posting, also known as Guest Blogging, is a content marketing and SEO practice in which an author writes and […]
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Hamburger Menu
A hamburger menu, also known as a “hamburger menu” or “three-line menu,” is an icon used in user interface design, […]
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Hashtag
A hashtag is a type of metadata used on social media to group posts on a particular topic; specifically, they […]
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Header
In the context of web design, header or header is the top part of a web page, usually containing the […]
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Heading or Header Tag
Heading tags, also called Header Tags, are HTML elements used to identify titles and subtitles within the content of a […]
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Hosting
The hosting, or hosting provider, is a service that allows websites to be accessible on the Internet. When we purchase […]
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Hreflang
The hreflang attribute is an HTML tag that tells search engines the language and geographic region for which a particular […]
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HTML
HTML, short for HyperText Markup Language, is the standard markup language used to create web pages. It consists of a […]
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HTML Meta tag
Meta tags are snippets of HTML code that provide information about the content of a web page to search engines. […]
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HTML Sitemap
An HTML Sitemap is a Web page that lists and links all the important pages on a Web site. Unlike […]
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HTML Tag
An HTML tag is an element of the HTML markup language that defines the structure and content of a web […]
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HTTP
HTTP, which stands for HyperText Transfer Protocol, is the network protocol used to transfer data over the Internet. When a […]
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HTTP/2
HTTP/2 is the second major version of the HTTP protocol, designed to improve Web performance by reducing latency and allowing […]
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HTTP Status Code
HTTP Status Codes are three-digit codes sent by a Web server in response to an HTTP request from a browser, […]
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HTTPS
HTTPS, which stands for HyperText Transfer Protocol Secure, is the secure version of HTTP. The major difference lies in the […]
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Impression
In the context of digital marketing, an impression occurs when an ad or other content element is displayed once on […]
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In Content - IC (SEOZoom)
In Content, often in the acronym IC, is a percentage value found in SEOZoom that indicates how many websites in […]
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Inbound Link
An inbound link is a link from another website that points to our website. It is essentially a synonym for […]
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Inbound Marketing
Inbound marketing is a strategy that focuses on attracting customers through relevant and useful content and interactions. Unlike traditional marketing, […]
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Index
In the digital and search marketing context, index is a database in which various search engines store and retrieve information […]
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Index Coverage
The Index Coverage Report is a tool provided by Google Search Console that provides information about the indexing status of […]
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Indexing
Indexing is a crucial stage in a search engine‘s work process, following the crawling or crawling phase and preceding ranking. […]
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Infographic
An infographic is a visual representation of information or data. It is an effective way to present complex information in […]
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INP (Interaction to Next Paint)
Interaction to Next Paint, acronym INP, is a metric that measures the time between when a user interacts with a […]
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Insights
In the context of digital marketing, insights refers to significant understandings or discoveries that are obtained by analyzing data from […]
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Internal link
An internal link is a link that points to another page on the same website. Internal links help improve website […]
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Internal Linking
Internal linking is an SEO practice of creating links between pages on the same website. These internal links allow users […]
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Internal Search
Internal Search is a feature that allows users to search for specific content within a website, rather than through an […]
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Internet
The Internet is a vast global network that connects billions of computers around the world, enabling users to communicate and […]
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Interstitial
In the context of digital marketing, an Interstitial is an ad format that appears temporarily before the user can access […]
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IP Address
An IP address, or Internet Protocol address, is a unique number assigned to each device connected to the Internet. IP […]
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ISP (Internet Service Provider)
An ISP or Internet Service Provider is a company that provides access to the Internet. ISPs can provide services through […]
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JavaScript
JavaScript is a programming language used to create and control dynamic content on websites, such as animations, complex interactions, real-time […]
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JPEG
JPEG, which stands for Joint Photographic Experts Group, is a common file format for images. It is particularly good for […]
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JSON
JSON, short for JavaScript Object Notation, is a lightweight data format used for data exchange. It is easy for humans […]
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KD - Keyword Difficulty (SEOZoom)
Keyword Difficulty is a proprietary SEOZoom metric that indicates the difficulty of ranking for a given keyword and estimates the […]
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Keyword
Keyword, or keywords, is a term that describes the content of a web page. Keywords are important for SEO because […]
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Keyword Analysis
Keyword analysis is a fundamental process in the field of SEO and digital marketing that involves the study and selection […]
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Keyword Cannibalization
Keyword Cannibalization occurs when several pages on the same website compete for similar or even the same keywords. This can […]
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Keyword Density
Keyword Density is a measure of how many times a specific keyword appears in a text compared to the total […]
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Keyword Research
Keyword Research is the process of finding and selecting keywords to target in SEO and content marketing strategies. More analytically, […]
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Keyword Stuffing
Keyword Stuffing is an SEO malpractice that consists of inserting a large number of keywords into the content of a […]
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Knowledge Graph (Google)
Google’s Knowledge Graph is a knowledge system launched in 2012 that aims to improve search results by providing more precise […]
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Knowledge Panel (Google)
Knowledge Panels are information boxes that appear in Google search results and provide a summary of the most relevant information […]
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KO - Keyword Opportunity (SEOZoom)
Keyword Opportunity is a proprietary SEOZoom metric that estimates the level of opportunity to position a keyword in TOP10 based […]
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KPI (Key Performance Indicator)
A KPI, or Key Performance Indicator, is a measure used to evaluate the effectiveness of a strategy or activity in […]
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Landing Page
The Landing Page is a key element in the world of digital marketing. It is a web page specifically designed […]
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Latency
In the context of digital marketing, latency refers to the time between a user request and server response. It can […]
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Lazy Loading
Lazy loading is an optimization technique that delays the loading of noncritical resources, such as images and videos, until they […]
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LCP (Largest Contentful Paint)
Largest Contentful Paint, often summarized as LCP, is a web performance metric that measures how long it takes the largest […]
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Lead
A lead is an individual or organization that has shown interest in a product or service. This interest can be […]
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Lead Generation
Lead generation or lead generation is the process of attracting and converting strangers and potential customers into leads. This can […]
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Lead nurturing
Lead nurturing is a marketing process of building relationships with potential customers (leads) at every stage of the sales funnel […]
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Link
A link, from the original hyperlink, is a clickable reference in a digital document that leads to another part of […]
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Link Building
Link building is an SEO strategy that involves the acquisition of new incoming links to one’s website from other websites; […]
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Link Earning
The term link earning refers to an SEO strategy that aims to earn links naturally and organically, rather than buying […]
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Link equity
In the context of digital marketing and SEO, the concept of link equity, also known as link juice, describes the […]
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Link Farm
A link farm is a group of websites that link to each other in an attempt to manipulate search engine […]
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Link Juice
Link Juice is an informal expression to describe the same concept as link equity, and thus to describe the value […]
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Link Rel Attribute
Link rel attributes, short for “relationship,” are used in HTML to specify the relationship between the current page and the […]
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Load Time
Load Time, or loading time, is the time it takes to fully load a web page on a user’s device. […]
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Local SEO
Local SEO is a search engine optimization strategy that focuses on improving a brand’s visibility in local searches. This is […]
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Long Tail Keyword
Long Tail Keywords or “long-tail” are longer, more specific search phrases, usually consisting of three or more terms, that tend […]
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Lookalike Audience
Lookalike Audience is an online advertising concept that identifies users who are similar to an existing or known audience. For […]
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LSI (Latent Semantic Indexing)
LSI, or Latent Semantic Indexing, is a method used by search engines to better understand the content of a web […]
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Magento
Magento is an open source e-commerce platform that offers merchants a flexible system for managing their online store. With a […]
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Marketing Automation
Marketing automation refers to the use of software to automate repetitive marketing activities. This can include activities such as sending […]
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Maslow's pyramid
Maslow’s Pyramid, or Maslow’s hierarchy of needs, is a psychological model proposed by American Abraham Maslow in 1943. This model […]
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Meta Description
The Meta Description is a brief summary of a web page that appears in search engine results. Technically speaking, it […]
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Meta Keywords
Meta Keywords are a type of tag that webmasters can use to indicate to search engines the main keywords of […]
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Meta Tag Robots
The robots meta tag is an HTML element that provides instructions to search engines on how they should deal with […]
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Metadata
The term metadata refers to a set of data that describes and provides information about other data. In the context […]
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Migration
In the context of the Web, the term migration refers to the process of moving a website from one environment […]
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Mobile First
Mobile First is a web design principle that suggests designing for mobile devices first and then adapting the design for […]
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Mobile First Index
Google’s Mobile First Index is a change in the search engine’s indexing approach, in which the mobile version of a […]
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Mobile Friendly
A Mobile Friendly website is designed to work well on mobile devices such as smartphones and tablets. The principles behind […]
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Monetization
In the digital sphere, monetization refers to the process of converting a digital asset, such as a website, mobile app, […]
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Multichannel Marketing
Multichannel marketing is a strategy that involves interacting with customers across multiple channels, both online and offline. This can include […]
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Native Advertising
Native advertising or Native ADV is a type of advertising that adapts to the appearance and function of the medium […]
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Navigation
In the SEO context, navigation refers to the structure and organization of a website that helps users move from one […]
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Niche (Market)
In marketing, niche refers to a specific, well-defined market segment. Usually, the niche is a subset of a larger market […]
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NoFollow
NoFollow is a value that can be assigned to a rel attribute in an HTML link to indicate to search […]
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NoIndex
NoIndex is a directive that can be used in a Meta Tag Robots to tell search engines not to index […]
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Off Page SEO
Off-Page SEO refers to all search engine optimization activities that occur outside the website of one’s own management. It is […]
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Off Site SEO
Variant, less widely used, of Off Page SEO. It refers to all optimization activities on a site that occur outside […]
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On Page SEO
On-Page SEO refers to all search engine optimization activities that occur on the website of one’s control. It is thus […]
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On Site SEO
Less common variant of On Page SEO: refers to all optimization activities that are under the direct control of the […]
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Optimization
Optimizing a site means making changes to the design, content, structure, and code of a website to improve its performance […]
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Organic Search
The term organic search refers to search results that are displayed in search engines based on their relevance to the […]
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Organic Traffic
Organic traffic is defined as what a site gets only through organic search. This means that users found the website […]
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Orphan Page
An orphan page is a page on a Web site that does not receive links from other pages on the […]
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Outbound Link
An outbound link is a link that leaves one website to point to a resource on another and different website. […]
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Outreach
In digital marketing, outreach refers to the process of contacting individuals or organizations in one’s industry or niche to establish […]
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Page Experience (Google)
Page Experience is a set of factors that Google considers important in measuring user experience on a web page. These […]
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Page Speed
PageSpeed refers to the speed at which a single web page loads. Specifically, it measures the time it takes to […]
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Page View
A Page View is a count of how many times a web page has been viewed by a user. Views […]
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PageRank (Google)
PageRank is the name of one of the first, and most well-known, algorithms used by Google to determine the importance […]
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Paid Search
Paid search is a form of digital advertising in which advertisers pay to appear in search engine results. This is […]
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Panda (Google Algorithm)
Panda is an update to Google’s algorithm introduced in 2011 to improve the quality of search results. It was introduced […]
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PBN - Private Blog Network
A PBN, or Private Blog Network, is a network of websites or blogs that have been created or acquired for […]
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PDF (Portable Document Format)
PDF is a file format developed by Adobe Systems in 1993, designed to present documents that include text, images, and […]
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Penalty
In the SEO field, a penalty occurs when a website suffers a reduction in its ranking in a search engine’s […]
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Penguin (Google Algorithm)
Penguin is an update to Google’s algorithm, introduced in 2012 to combat webspam and manipulative search engine optimization techniques, particularly […]
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People Also Ask
People Also Ask, abbreviated as PAA, is a Google feature that displays a selection of questions related to a user’s […]
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Permalink
A permalink is a URL that points to a specific web page or blog post and is intended to be […]
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Persona
In marketing jargon, persona is a detailed, semi-fictional profile that represents the ideal target audience for a campaign, especially in […]
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PHP
PHP is a popular open-source server-side scripting language used primarily for developing dynamic websites and web applications. PHP is a […]
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Pixel
In the context of marketing, a pixel is a small snippet of tracking code that is placed on a website […]
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Plugin
A plugin is a piece of software that adds extra functionality to an existing program, a component that allows for […]
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PM - Partial Match (SEOZoom)
Partial Match or PM is a proprietary SEOZoom metric that analyzes the level of title optimization achieved by pages in […]
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Pogo Sticking
Pogo sticking is a phenomenon that occurs when a user clicks on a search result, does not find what he […]
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Pop-Up
A pop-up is a type of window that appears above the content of a website. In its most common application, […]
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PPC (Pay per click)
Pay Per Click, often summarized in the acronym PPC, is an online advertising model in which advertisers pay each time […]
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PR (Public Relations)
Public Relations, more common in English Public Relations or PR, is a communication strategy that organizations use to manage and […]
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Pre-Rendering
Pre-rendering is a technique used to improve the loading speed of Web pages and is part of the complex mechanism […]
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PrestaShop
PrestaShop is an open source CMS that allows users to create customized online stores, one of the very first examples […]
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Programmatic ADV
Programmatic advertising, also known as Programmatic ADV, is an automated method of buying, selling, or placing advertisements online. This process […]
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Proxy Server
A Proxy Server is a server that acts as an intermediary between the user and the Internet. When a user […]
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PWA (Progressive Web App)
Progressive Web Apps, or PWAs, are web applications that use the latest web technologies to provide a user experience similar […]
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PZA - Page Zoom Authority (SEOZoom)
Page Zoom Authority (PZA) is a proprietary SEOZoom metric that immediately informs about the authority of the individual web page […]
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Quality Score
The Quality Score is an index used by Google Ads to determine the quality and relevance of ads, keywords, and […]
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Query
In the context of digital marketing and SEO, a query is the term or phrase that a user enters into […]
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Query (Search Query)
A Search Query is the term or phrase that a user enters into a search engine box. Search queries can […]
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Query String (URL Parameters)
Query string, sometimes also URL parameters, is a specific part of the URL that contains query parameters The difference between […]
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Rank
In the context of SEO, position or rank literally refers to where a website appears in the search results of […]
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Ranking
In SEO, ranking or positioning has two meanings. It can in fact literally refer to the position that a website […]
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Ranking Factors
Ranking factors or ranking signals are the criteria that search engines use to determine the order of search results. Classically, […]
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Reach
In digital marketing, reach refers to the total number of people who saw or interacted with a given piece of […]
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Reciprocal link
A reciprocal link occurs when two websites establish an agreement to place an outbound link from site A to site […]
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Redirect
A redirect is a method used to redirect users and search engines from one URL to another, and more specifically […]
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Redirect Chain
A redirect chain occurs when there is a series of redirects from one URL to another on the site. In […]
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Redirect Loop
A redirect loop, as the name suggests, occurs when one redirect leads to another that in turn leads back to […]
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Referral
In the context of SEO and digital marketing, a referral refers to a visitor coming to a website from another […]
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Referral Traffic
In digital marketing, Referral Traffic is a category of web traffic that comes from links on other websites or from […]
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Remarketing
Remarketing is a digital marketing strategy that involves presenting ads to people who have already visited the website or used […]
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Render Budget
Render Budget is a concept introduced by Google that refers to the amount of resources Googlebot is willing to use […]
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Rendering
Rendering refers to the process by which a Web browser interprets an HTML code and displays it as a Web […]
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REP (Robots Exclusion Protocol)
The Robots Exclusion Protocol, REP, is a set of standard rules that webmasters can use to instruct search engine robots […]
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Responsive Design
Responsive Design is an approach to web design that aims to make web pages visible and functional on a variety […]
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Retargeting
Retargeting is a digital marketing strategy that involves presenting ads to people who have already interacted with the brand in […]
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Rich Results
Rich Results, or Multimedia Results, are a type of Google search results that have special features or special information that […]
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Rich Snippet
They are called Rich Snippets and are essentially “enriched text fragments” that Google shows in addition to the classic snippets […]
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Robots.txt
The Robots.txt file is essentially a standardized text file that webmasters use to instruct search engine robots (hence the name) […]
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ROI (Return On Investment)
ROI stands for Return on Investment. It is a metric used in economics and finance to measure the effectiveness of […]
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RSS Feed
An RSS Feed is a data format used to provide users with regular updates of web content, such as blog […]
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SA - SERP Affinity (SEOZoom)
SERP Affinity is a proprietary SEOZoom value that indicates as a percentage how similar the examined keyword is considered to […]
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Schema Markup
Schema markup or markup is a code to be added to Web site pages to help search engines provide more […]
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Schema.org
Schema.org is a collaborative project started in 2011 by Google, Microsoft, Yahoo and Yandex to create a common vocabulary of […]
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Scroll Depth
Scroll depth is a measure of how far users scroll through the pages of a website. It is often tracked […]
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SEA (Search Engine Advertising)
SEA stands for Search Engine Advertising and is a form of digital marketing that involves placing paid ads in search […]
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Search Engines
Search engines are essentially softwares that allow users to search for information on the Internet. To simplify, they represent the […]
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Search History
Search History refers to the list of searches a user has made on a search engine. Search engines can use […]
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Search Intent
Search Intent, or search intention, refers to what a user hopes to achieve by performing a search on a search […]
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Seasonality
In the digital field, seasonality refers to periodic and predictable changes in consumer activity or behavior that occur at specific […]
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SEM (Search Engine Marketing)
Search Engine Marketing, or more often SEM, is the set of digital marketing strategies that involve the use of search […]
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Semantic SEO
Semantic SEO is an approach to search engine optimization that focuses on the meaning and context of keywords, rather than […]
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SEO Audit
An SEO audit is a detailed process that evaluates a website’s search engine optimization, with the goal ofè identifying areas […]
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SEO (Search Engine Optimization)
The acronym SEO stands for Search Engine Optimization and indicates is the complex process of optimizing a website to improve […]
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SEO Specialist
An SEO Specialist is a professional expert in search engine optimization strategies and techniques, whose goal is to improve a […]
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SERP Features
SERP features are all the special features and elements that appear in Google’s search results pages in addition to the […]
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SERP (Search Engine Results Page)
The Search Engine Results Page, or simply SERP, is the page that is displayed when a user performs a search […]
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Server
A server is a computer system or software application that provides services, data, resources or programs to other computers, known […]
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Server Response Time
Server Response Time (SRT) refers to the time it takes a server to respond to a request from a web […]
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SGE (Search Generative Experience)
The “search generative experience” is a new search system developed by Google in 2023 that uses artificial intelligence to generate […]
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Share of Voice (SOV)
The term Share of Voice (SOV) refers to the visibility of a brand or product within its market relative to […]
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Shopify
Shopify is a cloud-based e-commerce platform that enables businesses and individuals to create and manage customized online stores. Founded in […]
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Site Speed
Site speed is an overall measure that reflects how fast the pages of an entire website load, on average. Unlike […]
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Site Structure
Site structure, or site architecture, refers to the organization and arrangement of pages within a website. A clear and logical […]
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Snippet
A snippet is a fragment of information that appears on Google’s search results page and provides users with a preview […]
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Social Media
Social media are online platforms that allow people to connect and interact with each other, share content, and participate in […]
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Social Media Marketing (SMM)
Social Media Marketing (SMM) is a form of digital marketing that uses social media as a tool to promote products, […]
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Social Signals
Social signals are a concept that refers to users’ interactions with a brand’s content on social media, such as likes, […]
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Spam
In the digital context, Spam refers refers to unethical or deceptive practices used to manipulate search engines or flood users […]
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SpamBrain
SpamBrain is a machine learning-based artificial intelligence system developed by Google to identify and combat spam in search results. It […]
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Spamdexing
Spamdexing denotes a set of unfair practices for manipulating search engines to allow indexing of content that would otherwise not […]
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Spider
Spider, also known as a crawler or bot, is an automated software used by search engines to explore and index […]
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SSL Certificate
An SSL certificate is a digital data file that links a cryptographic key to an organization’s or individual’s information. When […]
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SSL (Secure Sockets Layer)
SSL, short for Secure Sockets Layer, is a standard security protocol that establishes an encrypted connection between a web server […]
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Strategy
In the SEO and digital fields, strategy is an action plan designed to achieve specific marketing goals through the use […]
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Structured Data
Structured data is a kind of information formatted in a way that is easily understood by machines. In the SEO […]
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Subdomain
A subdomain is a division or extension of the main domain. It is used to organize and divide the content […]
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Subfolder
Dal punto di vista tecnicom sottocartella o subfolder è una directory situata all’interno di un’altra directory in una struttura gerarchica […]
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Submission
In the SEO context, submission refers to the process of submitting a Web site or specific Web pages to search […]
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SWOT Analysis
SWOT analysis or SWOT Analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of […]
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Syndication
In the digital and media context, syndication refers to the distribution of content from an original source to multiple destinations […]
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Tag
The term tag refers in the Web context to a label or indication that serves to categorize, organize or describe […]
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Target Audience
The Target Audience refers to the specific group of people to whom a company, product, ad or content is directed […]
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Targeting
Targeting is the process of defining and selecting the target audience for a marketing or advertising campaign, and refers to […]
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Taxonomy
In digital and SEO, taxonomy refers to the systematic classification and organization of content within a website by defining categories, […]
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Technical SEO
Technical SEO is a key component of Search Engine Optimization that focuses on optimizing the technical aspects of a website […]
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Template
The term template, in the context of digital marketing and SEO, refers to a predefined file or model that can […]
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Text Ad
A Text Ad is a form of online advertising that uses text exclusively to convey a promotional message and promote […]
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Thin content
Thin content refers to web pages with content of low quality or value to the user. This can include pages […]
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Time on Page
Time on page is a metric used in web analytics to assess how much time a visitor spends on a […]
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Title (Title Tag)
The title, or title tag, is the HTML element that defines the title of a web page and is a […]
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TM - Title Match (SEOZoom)
Title Match, acronym TM, is a metric originating from SEOZoom that analyzes the level of title optimization achieved by pages […]
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Traffic
In the context of digital marketing and SEO, the term traffic refers to the flow of visitors to a website […]
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Traffic Share (SEOZoom)
Traffic Share is a proprietary SEOZoom metric that allows you to view the percentage breakdown of the overall traffic generated […]
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Trend Prediction (SEOZoom)
Trend Prediction is a proprietary SEOZoom algorithm that allows accurate information about search volumes in real time, the only one […]
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TrustRank
TrustRank is an algorithm developed to help search engines distinguish trustworthy, high-quality websites from low-quality or spam websites. Its origins […]
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Trustworthiness (Trust)
Trustworthiness, sometimes also simply Trust, which can be translated to Trust or Reliability in Italian, is one of the components […]
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TTFB (Time To First Byte)
Time to First Byte, often in the acronym TTFB, is a measure that indicates the time it takes for a […]
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TTI (Time to Interactive)
Time to Interactive, acronym TTI, is a performance metric that measures the time it takes for a web page to […]
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TZA - Topical Zoom Authority (SEOZoom)
Topical Zoom Authority is a proprietary SEOZoom metric that helps to quickly evaluate sites within individual niches. Using this value, […]
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UGC (User Generated Content)
User Generated Content, usually rendered in acronym UGC, refers to any form of content created and shared by end users […]
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UI (User Interface)
User Interface (acronym UI), is the set of graphical elements, controls, and spaces through which a user interacts with a […]
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Unique Visitor
Unique Visitor is a term used in Web analytics to refer to an individual who has visited a Web site […]
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URL (Uniform Resource Locator)
URL stands for Uniform Resource Locator: in simple terms, a URL is the web address of a specific resource on […]
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Usability
Usability is a key concept in website and application design, referring to the ease with which users can use a […]
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User Intent
User Intent is a variant of Search Intent: it refers to the goal a user has in mind when performing […]
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UTM
UTM stands for “Urchin Tracking Module” and refers to a system of URL parameters used to track the effectiveness of […]
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UX (User Experience)
User Experience, often with the acronym UX, is a concept that describes the overall quality of a user’s experience when […]
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Visibility
In the context of digital marketing and particularly in the field of SEO, visibility refers to the ease with which […]
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Visit
A visit, in the field of Web traffic analysis, refers to a single session of a user’s interaction with a […]
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Voice Search
Voice Search is a technology that allows users to search the Internet using their voice instead of typing a query. […]
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Web 2.0
The term Web 2.0 describes the second generation of Web services and applications, and specifically refers to the transition of […]
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Web Design
Web design refers to the design of the appearance and layout of a website and denotes the art and practice […]
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Web Development
Web development is the process of creating and maintaining a website or web application. This work can range from creating […]
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Webinar
Born from the fusion of the words “web” and “seminar,” webinar is a neologism for precisely a seminar or presentation […]
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Website
A web site, or website, is a set of related web pages usually common to an Internet domain or subdomain, […]
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White Hat SEO
An expression used in the field of Search Engine Optimization to describe ethical practices that conform to search engine guidelines […]
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Widget
A Widget is a software component that adds specific functionality to a Web site or Web page, often without requiring […]
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Wix
Wix is a cloud-based web development platform that allows users to create HTML5 websites and mobile sites through the use […]
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WordPress
WordPress is an open source content management system (CMS) for creating and managing websites. Released in 2003, it has quickly […]
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WWW (World Wide Web)
The World Wide Web, commonly known as the Web, is a system of interconnected hypertext documents accessible via the Internet. […]
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XML (eXtensible Markup Language)
XML, short for eXtensible Markup Language, is a markup language that defines a set of rules for encoding documents in […]
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XML Sitemap
An XML Sitemap is a file that helps search engines understand the structure of a Web site by indicating all […]
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YMYL (Your Money or Your Life)
YMYL is an acronym that stands for “Your Money or Your Life“-it is an expression used by Google to describe […]
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YouTube
YouTube is a Web 2.0 online video sharing platform founded on February 14, 2005 by Chad Hurley, Steve Chen, and […]
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Z-Index
In web design, the Z-index is a CSS property that determines the stacking order of elements when they overlap in […]
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ZA - Zoom Authority (SEOZoom)
Zoom Authority is a proprietary SEOZoom metric that estimates the authority of a website, with a numerical value on a […]
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Zero click search
A Zero Click Search, or Clickless Search, occurs when a user gets the information he or she needs directly from […]
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