Glossary
Technical terms and acronyms confuse you?
Our glossary is here to help: simple definitions and useful links to decipher and understand the key concepts of digital marketing and SEO, helping you turn complexity into opportunities for growth
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200 OK
HTTP status code 200 is the standard response for successful HTTP requests. It means that the request was received, understood, […]Read all -
301 (redirect)
A 301 redirect is a type of permanent redirection from one URL to another. This HTTP status code indicates that […]Read all -
404 (error)
The 404 error code is a standard HTTP server response that indicates a “Not Found” status, meaning that the browser […]Read all -
500 (Internal Server Error)
HTTP status code 500 is a generic response from the server indicating that the server encountered an unexpected condition that […]Read all -
A/B Test
An A/B Test, or A/B Testing, is a digital marketing methodology for comparing two versions of a web page or […]Read all -
Aaker's pyramid
Aaker’s Pyramid is a theoretical model developed by U.S. economist and marketing expert David A. Aaker in 1996 (called the […]Read all -
Above the fold
The phrase “Above the Fold” refers to the portion of a web page that is visible without scrolling. This term […]Read all -
Accessibility
In the context of web design and development, accessibility refers to the practice of making web content usable by as […]Read all -
Accordion
In the context of web design, an Accordion is a common user interface component that allows sections of content to […]Read all -
Affiliate marketing
Affiliate marketing is a digital marketing strategy in which a company pays an affiliate (an individual or a company) a […]Read all -
AI (Artificial Intelligence)
Artificial Intelligence (AI) is a branch of computer science that deals with the creation and implementation of machines and softwares […]Read all -
AIDA
AIDA is an acronym that stands for Attention, Interest, Desire, and Action and is a classic model that describes the […]Read all -
AJAX
AJAX, an acronym for Asynchronous JavaScript and XML, is a Web development technique for creating interactive Web applications. Using AJAX, […]Read all -
Algorithm
An algorithm is a set of rules and procedures that search engines use to determine the importance and relevance of […]Read all -
Alt Text
Alternative Text, or Alt Text, is a short description of an image that is displayed on the page when the […]Read all -
AMP (Accelerated Mobile Pages)
Accelerated Mobile Pages, or AMP, is an open source project initiated by Google with the goal of making web pages […]Read all -
Analytics
In digital marketing, the term Analytics refers to the collection, analysis, and presentation of data to help make informed decisions. […]Read all -
Anchor Text
An Anchor Text is the visible text of a hyperlink. This text is often underlined and in a different color […]Read all -
API (Application Programming Interface)
An API, which stands for Application Programming Interface, is a set of rules and protocols that allows different software applications […]Read all -
Audience
In the context of marketing, audience refers to the group of individuals a company targets with its marketing and communication […]Read all -
Authoritativeness
Authoritativeness is one of the indicators present in Google’s E-E-A-T paradigm: specifically, it concerns the recognition and respect that an […]Read all -
Authority
In the SEO world, Authority refers to the “credibility” of a website in the eyes of search engines, and specifically […]Read all -
Automation
Automation, in the context of digital marketing, refers to the use of software or other technologies to perform repetitive or […]Read all -
B2B (Business to Business)
The term Business to Business, often expressed in the contracted form B2B, refers to business transactions or interactions between companies, […]Read all -
B2C (Business to Consumer)
Business to Consumer, or B2C, refers to business transactions or interactions between a company and individual consumers, including, for example, […]Read all -
Backlink
A backlink is a link from an external website that points to a page on another site. Backlinks are critical […]Read all -
Backlink Profile
The backlink profile of a website is the total set of backlinks pointing to that site. Analysis of a site’s […]Read all -
Banner
A banner is an online advertising format that consists of an image or block of text that usually appears at […]Read all -
Behavioral Targeting
Behavioral Targeting is a digital marketing technique that involves collecting and analyzing data on online user behavior, such as pages […]Read all -
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