Glossary
The Web is constantly evolving and so is its language, which is often composed of seemingly complex and intricate words, acronyms and formulas. With its clear definitions and in-depth links to all of the most common and important terms, our glossary can be a compass for deciphering the jargon of digital marketing, search marketing, and SEO in particular, and better understanding its fundamental concepts.
A clear understanding of words and techniques is the first step toward digital success.
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200 OK
HTTP status code 200 is the standard response for successful HTTP requests. It means that the request was received, understood, […]
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301 (redirect)
A 301 redirect is a type of permanent redirection from one URL to another. This HTTP status code indicates that […]
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404 (error)
The 404 error code is a standard HTTP server response that indicates a “Not Found” status, meaning that the browser […]
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500 (Internal Server Error)
HTTP status code 500 is a generic response from the server indicating that the server encountered an unexpected condition that […]
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A/B Test
An A/B Test, or A/B Testing, is a digital marketing methodology for comparing two versions of a web page or […]
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Aaker's pyramid
Aaker’s Pyramid is a theoretical model developed by U.S. economist and marketing expert David A. Aaker in 1996 (called the […]
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Above the fold
The phrase “Above the Fold” refers to the portion of a web page that is visible without scrolling. This term […]
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Accessibility
In the context of web design and development, accessibility refers to the practice of making web content usable by as […]
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Accordion
In the context of web design, an Accordion is a common user interface component that allows sections of content to […]
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Affiliate marketing
Affiliate marketing is a digital marketing strategy in which a company pays an affiliate (an individual or a company) a […]
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AI (Artificial Intelligence)
Artificial Intelligence (AI) is a branch of computer science that deals with the creation and implementation of machines and softwares […]
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AIDA
AIDA is an acronym that stands for Attention, Interest, Desire, and Action and is a classic model that describes the […]
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AJAX
AJAX, an acronym for Asynchronous JavaScript and XML, is a Web development technique for creating interactive Web applications. Using AJAX, […]
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Algorithm
An algorithm is a set of rules and procedures that search engines use to determine the importance and relevance of […]
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Alt Text
Alternative Text, or Alt Text, is a short description of an image that is displayed on the page when the […]
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AMP (Accelerated Mobile Pages)
Accelerated Mobile Pages, or AMP, is an open source project initiated by Google with the goal of making web pages […]
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