Glossary

The Web is constantly evolving and so is its language, which is often composed of seemingly complex and intricate words, acronyms and formulas. With its clear definitions and in-depth links to all of the most common and important terms, our glossary can be a compass for deciphering the jargon of digital marketing, search marketing, and SEO in particular, and better understanding its fundamental concepts.

A clear understanding of words and techniques is the first step toward digital success.

0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Reset
  • 200 OK

    HTTP status code 200 is the standard response for successful HTTP requests. It means that the request was received, understood, […]

    Read all
  • 301 (redirect)

    A 301 redirect is a type of permanent redirection from one URL to another. This HTTP status code indicates that […]

    Read all
  • 404 (error)

    The 404 error code is a standard HTTP server response that indicates a “Not Found” status, meaning that the browser […]

    Read all
  • 500 (Internal Server Error)

    HTTP status code 500 is a generic response from the server indicating that the server encountered an unexpected condition that […]

    Read all
  • A/B Test

    An A/B Test, or A/B Testing, is a digital marketing methodology for comparing two versions of a web page or […]

    Read all
  • Aaker's pyramid

    Aaker’s Pyramid is a theoretical model developed by U.S. economist and marketing expert David A. Aaker in 1996 (called the […]

    Read all
  • Above the fold

    The phrase “Above the Fold” refers to the portion of a web page that is visible without scrolling. This term […]

    Read all
  • Accessibility

    In the context of web design and development, accessibility refers to the practice of making web content usable by as […]

    Read all
  • Accordion

    In the context of web design, an Accordion is a common user interface component that allows sections of content to […]

    Read all
  • Affiliate marketing

    Affiliate marketing is a digital marketing strategy in which a company pays an affiliate (an individual or a company) a […]

    Read all
  • AI (Artificial Intelligence)

    Artificial Intelligence (AI) is a branch of computer science that deals with the creation and implementation of machines and softwares […]

    Read all
  • AIDA

    AIDA is an acronym that stands for Attention, Interest, Desire, and Action and is a classic model that describes the […]

    Read all
  • AJAX

    AJAX, an acronym for Asynchronous JavaScript and XML, is a Web development technique for creating interactive Web applications. Using AJAX, […]

    Read all
  • Algorithm

    An algorithm is a set of rules and procedures that search engines use to determine the importance and relevance of […]

    Read all
  • Alt Text

    Alternative Text, or Alt Text, is a short description of an image that is displayed on the page when the […]

    Read all
  • AMP (Accelerated Mobile Pages)

    Accelerated Mobile Pages, or AMP, is an open source project initiated by Google with the goal of making web pages […]

    Read all
  • Analytics

    In digital marketing, the term Analytics refers to the collection, analysis, and presentation of data to help make informed decisions. […]

    Read all