KO – Keyword Opportunity (SEOZoom)

Keyword Opportunity is a proprietary SEOZoom metric that estimates the level of opportunity to position a keyword in TOP10 based on the analysis of the level of optimization of the snippets of pages currently in TOP10 and the level of competitiveness of the SERP.

It ranges from 0 to 100 on a logarithmic scale: the higher the value, the easier it is to rank for the analyzed keyword, because the less optimized the results and the less strong the trust of competitors in TOP10.