Glossary
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Voice Search

Voice Search is a technology that allows users to search the Internet using their voice instead of typing a query.

The history of voice search begins with early experiments in speech recognition in the 1950s and 1960s, but it was not until the advent of smartphones and virtual assistants such as Apple’s Siri, Google Assistant, Amazon Alexa, and Microsoft Cortana that voice search became a common and easily accessible function.

The distinguishing features of voice search include the need for natural language and the tendency to phrase queries as complete queries. This has implications for SEO, as voice queries tend to be more conversational, which requires optimizing content-for example, to answer specific questions-and using keywords in conversational form rather than in isolation.