On Page SEO
On-Page SEO refers to all search engine optimization activities that occur on the website of one’s control.
It is thus all optimization strategies used directly on the website and includes, for example, content creation, title tag and meta description management, keyword research for keyword usage in text, URL choice, internal links, and image optimization. It is thus the inverse of Off Page SEO, which instead includes all actions that happen away from the website, on other sites or in third-party platforms.
The goal of On-Page SEO is to make a website more visible and relevant to search engines.