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Targeting is the process of defining and selecting the target audience for a marketing or advertising campaign, and refers to the action of focusing marketing resources on a well-defined group of consumers.

Targeting can be based on various criteria, such as demographics, buying behavior, personal preferences, geographic location, and other data that help profile audiences more accurately.

For this reason, it is an essential component of marketing strategy, as it allows companies to segment the market and target their resources to the most relevant segments, thereby optimizing return on investment.

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