PM – Partial Match (SEOZoom)
Partial Match or PM is a proprietary SEOZoom metric that analyzes the level of title optimization achieved by pages in Google’s top10 for each keyword examined by the tool.
Present in the URL Inspector tool table, PM informs how many pages, as a percentage, used the keyword partially or with variants in their title. This metric can be used in conjunction with Title Match or TM, which instead indicates how many pages in Google’s Top10 adopted exact match in the title and, therefore, used the keyword exactly in the title. In this way, it is possible to understand at a glance what is the level of optimization of competitors on the keyword under analysis.