Glossary

Do technical terms and acronyms confuse you?
Our glossary is here to help you: simple definitions and useful links to decipher and understand the key concepts of digital marketing and SEO, helping you turn complexity into opportunities for growth

Landing Page

The Landing Page is a key element in the world of digital marketing. It is a web page specifically designed to convert visitors into leads or customers.

This is accomplished by presenting a clear and compelling offer, often in exchange for the visitor’s contact information. In general, an effective landing page contains 3 key elements: a headline, an offer, and a call-to-action.

The landing page is often the first point of contact between a business and a potential customer, so it is critical that it is well designed and optimized to maximize conversions.

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