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Google Analytics

Glossary

Google Analytics is a free service offered by Google that provides detailed statistics and analysis of a website’s traffic.

It can track and report information such as the number of visitors, pages visited, length of visit, where the traffic is coming from (e.g., from search engines, referrals, social media), and more.

It is considered an indispensable tool for any digital marketing professional, as it provides valuable data for understanding user behavior and optimizing marketing strategies.

In depth Complete guide to Google Analytics for traffic analysis A guide to Google Analytics for web traffic analysis: how it works, what it is used for, and how to make the most of it for a site's performance Read on the blog

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