Glossary
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Target Audience

The Target Audience refers to the specific group of people to whom a company, product, ad or content is directed and whom we therefore wish to reach with marketing messages.

The target audience can be defined by a number of characteristics, such as age, gender, income, interests, buying behavior, and more: in this way, we can identify the segment of consumers that is most likely to be interested in or need a particular product or service, in the process known as targeting.

Knowing and identifying target audiences can help us create more effective content and marketing messages, as it allows us to tailor messages, offers and products to meet the needs and desires of that specific group, thereby increasing the effectiveness of sales and advertising initiatives.