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A snippet is a fragment of information that appears on Google’s search results page and provides users with a preview of the content of a web page

In the most classic and standard version, snippets include:

  • Title Tag. The title of the page, which appears in bold and serves as a clickable element in search results.
  • Meta Description. A brief description of the page content that appears below the title tag and can influence the user’s decision to click on the result.
  • URL. The web address of the page, which appears above or below the title and description snippet.

As we know, SERPs today have followed a path of continuous innovation and improvement, with the goal of providing users with increasingly relevant and easy-to-access information. This has also affected the snippets, which used to be quite simple and consisted mainly of the page title (the blue clickable link), a short description (meta description), and the page URL, a basic format that gave users a preview of the page content and helped them decide whether the result was relevant to their search.

Over time, Google has introduced several changes and improvements through SERP Features, such as Rich Snippets, Featured Snippets, knowledge panels, and boxes of various kinds that make the results page much more dynamic and interactive, transforming it from a simple list of links to an information-rich platform that tries to answer users’ questions in a more direct and comprehensive way.

Snippets remain a key element in attracting users’ attention in search results and can influence a page’s click-through rate (CTR). Optimizing snippets is an important part of an SEO Specialist‘s job to improve the visibility and attractiveness of results.