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API (Application Programming Interface)

Glossary

An API, which stands for Application Programming Interface, is a set of rules and protocols that allows different software applications to communicate with each other.

APIs are critical to the operation of many digital applications, allowing, for example, a website to integrate data from a social media service or an e-commerce application. In digital marketing, APIs can be used to automate tasks, integrate tools and services, and personalize the user experience.

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