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Canonical URL

The canonical URL is the URL that a webmaster considers the most authoritative address of a page, which can be specified using a canonical tag.

This is especially useful when the same page can be reached through multiple URLs: by specifying the canonical URL, we guide the search engine to the preferred version of the page, in the process called canonization or canonicalization)

In depth What is the rel canonical and how to set URL canonization What it is and how to use rel canonical to suggest canonical URLs to Google, flagging favorite pages and avoiding duplicates Read on the blog

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