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Google Local Pack

Glossary

The Google Local Pack is a feature of Google SERPs that displays a list of local businesses relevant to the user’s search query.

Typically, the Local Pack appears when a user performs a search with local intent, such as “restaurants near me” or “mechanic in Rome.”

The Local Pack usually shows a few businesses, accompanied by useful information such as their address, phone number, reviews, opening hours, and a map indicating their location.

This feature is especially important for locally based businesses and those working on improving local SEO, as it can significantly increase visibility and attract nearby customers. Businesses can optimize their presence in the Local Pack by managing their Business Profile and implementing some techniques and best practices.

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