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SEO Specialist

An SEO Specialist is a professional expert in search engine optimization strategies and techniques, whose goal is to improve a website’s visibility and ranking in organic search results.

The activities of an SEO Specialist include keyword analysis, on-page optimization (content, meta tags, URLs, etc.), link building strategy, competitive analysis, technical site optimization, and performance monitoring through analytical tools. Thus, his work covers different branches of SEO, including:

  • Technical SEO. Optimization of technical aspects of the site to improve indexing and crawling.
  • On-Page SEO. Optimization of content and internal elements of web pages.
  • Off-Page SEO. Off-site strategies such as link building and improving domain authority.
  • Local SEO. Optimization to improve visibility in specific geographic areas.
  • Mobile SEO. Making sure the site is optimized for mobile users.
  • Analysis and Reporting. Monitoring site performance and analyzing data to inform future strategies.
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