Glossary

Do technical terms and acronyms confuse you?
Our glossary is here to help you: simple definitions and useful links to decipher and understand the key concepts of digital marketing and SEO, helping you turn complexity into opportunities for growth

SEO Specialist

An SEO Specialist is a professional expert in search engine optimization strategies and techniques, whose goal is to improve a website’s visibility and ranking in organic search results.

The activities of an SEO Specialist include keyword analysis, on-page optimization (content, meta tags, URLs, etc.), link building strategy, competitive analysis, technical site optimization, and performance monitoring through analytical tools. Thus, his work covers different branches of SEO, including:

  • Technical SEO. Optimization of technical aspects of the site to improve indexing and crawling.
  • On-Page SEO. Optimization of content and internal elements of web pages.
  • Off-Page SEO. Off-site strategies such as link building and improving domain authority.
  • Local SEO. Optimization to improve visibility in specific geographic areas.
  • Mobile SEO. Making sure the site is optimized for mobile users.
  • Analysis and Reporting. Monitoring site performance and analyzing data to inform future strategies.

7 days for FREE

Discover now all the SEOZoom features!