People Also Ask

People Also Ask, abbreviated as PAA, is a Google feature that displays a selection of questions related to a user’s search query, representing the “questions that people commonly search for on Google,” as search engine sources explain.

When a user clicks on one of these questions, an answer appears along with a link to the website where the information came from, with options to further expand the search queries.

From an SEO perspective, appearing in this feature can provide an additional opportunity to gain visibility in Google’s search results, and the box represents a potential source of related topics to cover on the site.