SEO Blog - SEO News by SEOZoom

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18 April 2025

What is Generative Engine Optimization?

When Antoine Lavoisier formulated the law of conservation of mass—“everything changes, nothing is destroyed”—he probably did not imagine that, centuries […]

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Content marketing: guida completa per strategie vincenti

SEO

Content marketing: a complete guide to winning strategies

In the last year, 46% of companies have increased their content marketing budget compared to the previous year, and one […]

17 April 2025

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Turriani di Ingigni racconta un caso studio con SEOZoom

Case Studies

SEOZoom Case Study: Ingigni and the creation of ad hoc content

Who said that to emerge on Google and position yourself you necessarily need large budgets or complicated strategies? Sometimes it’s […]

16 April 2025

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SEO

Your Money Your Life and Google: what it is and how to manage content

Fake news, misleading information, texts completely generated by AI without any control or revision, fact checking systems in crisis… Today […]

15 April 2025

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SEO

Google indexing: what it is, why it matters and how to avoid problems

There are over 3 trillion web pages online, but according to the most reliable estimates, the Google index contains only […]

14 April 2025

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SEO

Doretta82 walked so that Monday could judge you: the evolution of chatbots

It’s 2007, Daniele Silvestri is on stage at the festivalbar singing “I’m in a hurry, I’m in a hurry, I’m […]

11 April 2025

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SEO

Content strategy: what it means, how it's done, examples and models

Writing content has never been so easy, yet rarely has it been so ineffective. Every day millions of texts, posts, […]

10 April 2025

News

Stay up-to-date with the latest SEO and Google news: search algorithm updates, study and analysis articles, insights into new features, and useful insights for your SEO strategies.

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Cosa cambia con l'update di gennaio delle Google search quality raters guidelines

News

Google Quality Raters Guidelines: news for January 2025

Expired domains exploited to manipulate rankings, mass-created content with the help of generative AI, and deceptive approaches to exploit the […]

28 January 2025

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News

January 25 Google Search News: AI, core update and SEO

New year, but some things don’t change (luckily or unluckily?) and SEO certainly never stops. And neither does Google, as […]

16 January 2025

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News

Google December 2024 core update: surprise!

Yes, you read that right! Google has just announced the release of its December 2024 core update, an event that […]

16 December 2024

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L'AI Gemini è manipolabile? La scoperta di Giuseppe Liguori dopo il caso

News

Gemini AI: can conversations be manipulated?

“Please die”. A sentence that leaves no room for interpretation and had the effect of a media explosion. This is […]

26 November 2024

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News

Goodbye to Google News? The test, the impact and publishers' reactions

Goodbye Google News? For the past few days, 1 percent of users in eight European countries, including Italy, can no […]

25 November 2024

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News

Google Search News of November '24: key interventions

It has been missing since July, and after several months of waiting, a new episode of Google Search News is […]

18 November 2024

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News

November 2024 Core Update: Google releases its new update!

It’s official: on November 11, Google kicked off the rollout of its new search ranking core update. The announcement immediately […]

14 November 2024

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Guida a SearchGPT: cos'è e come funziona il motore di ricerca AI

News

SearchGPT: what it is and how SEO is changing

The news was in the air, and our Ivano, for example, talked about it in his “SEO for AI” outlining […]

30 July 2024

SEO

If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

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SEO