Glossary
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Traffic Share (SEOZoom)

Traffic Share is a proprietary SEOZoom metric that allows you to view the percentage breakdown of the overall traffic generated by a cluster of keywords pertaining to the same intent and thus identify the best content and domain that competes for a specific keyword or URL.

This metric appears as a detailed table in Analyze Keyword and as a column with percentage indication in Analyze URL/Competitor, and shows precisely the percentage distribution of the overall traffic of the whole cluster of keywords that refer to the search intent, extending the analysis not only to the main keyword or keyword of interest, but to the whole related set.

Thanks to this metric, it is possible to immediately understand who is the strongest competitor for the topic, the one who has made the most compelling content for Google beyond individual keyword rankings, and also to find out how much “room” there is for competition.