Skip to content

Do Follow

Glossary

The “do follow” (also “follow”) attribute means that the link can pass “authority” and PageRank from the source page to the target page.

Technically, it is a value assigned to the rel attribute of a link in HTML. By default, all links are dofollow unless a “nofollow” attribute is added, which tells search engines not to follow the link.

Theoretically, adding (leaving) the follow attribute means conveying a vote of confidence for the information shared on the target web page, which Google considers as a ranking factor.

In depth Not only UGC and Sponsored: guide to link attributes What link attributes mean and are to Google: a guide to UGC, Sponsored and Nofollow rels for a more aware SEO use Read on the blog

The market will not wait.
Take control now.

The only platform to hold your ground on Google and AI engines.

Try it free for 7 days
  • Full
    platform (trial included)
  • Strategy demo
    with an expert
  • Support
    in Italian