Terms and conditions

1. These terms and conditions (“T&Cs”) govern the use of the SEOZoom platform, a complete web marketing software delivered as SaaS (“Software as a Service”) and offered “as is” without customizations, which makes it possible to manage all aspects of SEO activities in order to improve the visibility of a website on search engines.
2. SEOZoom is a trademark registered with the EUIPO (No. 013739198) owned by SEOZoom S.R.L.
3. The Site, the Software and all web pages created by/for SEOZoom and also identifiable by the SEOZoom trademark may not be copied, imitated or reproduced, either in whole or in part (e.g. layout, content and images, graphics, scripts, etc.), transferred by electronic or conventional means, modified, decompiled, linked or used for purposes other than those set out in these T&Cs without the prior consent of SEOZoom.
4. The service is offered in compliance with Italian law, and in particular with Legislative Decree no. 70 of 9 April 2003 governing electronic commerce (e-commerce), the Italian Civil Code and Legislative Decree no. 206/2005 as amended (the Italian Consumer Code).
5. SEOZoom accepts orders from private users (“Consumers”) and professional users (“Professionals”) (together referred to as the “User” or “Users”). Entering a VAT number during the purchase procedure indicates that the purchase is made for purposes related to the User’s business, commercial, craft or professional activity. Consequently, the protections expressly provided by law for Consumers do not apply to Professionals.
6. The Contract is performed in favour of the User as identified by the data entered in the order form, which is transmitted electronically after acceptance of these T&Cs.
7. The use of third-party logos does not constitute an endorsement of, or an association of any kind with, the companies holding the relevant intellectual and industrial property rights.
8. The T&Cs applicable to the relationship between SEOZoom and the User are those in force on the date of registration for the trial or of subscription. SEOZoom may amend them at any time, and any amendments take effect from the moment they are published on the Site.
9. Before starting a trial or making a purchase and, therefore, paying for the order, the Customer must read these terms and conditions carefully. Submitting the order implies knowledge and express acceptance both of these general terms and conditions of sale and of the information provided in the purchase procedure.
10. For any request or communication, the Customer may contact SEOZoom through the Live Support on the Site or by email at info@seozoom.it.
11. The Customer acknowledges and agrees that all communications relating to the relationship with SEOZoom will be sent to the email address provided at the time of registration or when submitting the order, with the possibility of downloading the information onto a durable medium in the manner and within the limits provided by the Site.
12. These recitals form an integral and substantial part of this Contract, and the Customer declares that they have taken full note of them and accept their content without reservation.

1. The User may use the Software as a guest user with certain limitations, by taking a 7-day free trial, or by creating an account on the Site and purchasing a monthly or annual subscription. A paying user is referred to as a Subscriber or Customer, while a non-paying user is referred to as a Guest. The term “User” is always used to refer to both.

2. SEOZoom is not visit-tracking software and has no access to detailed information on certain traffic sources such as referrals, social network traffic, direct traffic, or traffic from advertising campaigns or emails, which require tracking codes to be installed on the User’s website. Furthermore, SEOZoom does not know every keyword that search engine users might use, so its estimates are based on a sample of keywords deemed relevant by its algorithms and not on all the keywords actually used in the SERPs.

   Therefore, SEOZoom is not responsible for any misinterpretation of such data or for any losses arising from it. To obtain a clear picture of a website’s actual traffic, it is necessary to use traditional analytics software and have full access to internal analytics systems (server log analysis or pixel tracking) providing information on every traffic source.

3. The estimates provided by SEOZoom result from statistical and probabilistic calculations and from an analysis carried out solely and exclusively on organic traffic (from search engines) and on a limited sample of keywords; SEOZoom’s organic traffic estimates will therefore almost always be lower than the actual organic traffic the User may observe in analytics software (e.g. server log analysis or pixel tracking). In the case of commercial negotiations and partnerships with third parties, Users are strongly advised to obtain the analytics data and not to rely solely on SEOZoom’s estimates.

1. These T&Cs govern the service offered through the Software, which makes it possible to monitor and analyse how websites are indexed. By registering, accessing or using the services, the User agrees to enter into a legally binding contract with SEOZoom (even when using the Software on behalf of a company) and accepts these T&Cs in full. Entering into the contract does not create a joint venture or any other form of collaboration or employment relationship between SEOZoom and the User.
2. By accessing the Dashboard, the User accesses the features of the Software according to the subscription chosen. These features are described in a guide available at https://guide.seozoom.com/, the intellectual property rights and copyright of which belong to SEOZoom.

1. To use the Software, the User must register. Registration is permitted only to persons (not bots) who are at least 18 years old, have full legal capacity to enter into binding agreements, and have a valid email address and a payment method accepted by the Site.
2. The User undertakes to ensure that any third parties on whose behalf they access or use SEOZoom for business or commercial purposes comply with the applicable T&Cs. The Professional User represents and warrants that they have the authority to bind such third parties to these conditions.
3. Upon registration, the User declares that all the information provided is true, accurate, up to date and complete, failing which the contract will be invalid, and undertakes to keep such information up to date at all times.

1. Users of the Site may take a 7-day free trial, the actual availability of which SEOZoom reserves the right to determine according to technical or commercial needs (e.g. promotions and sponsorships).
2. To activate the trial period, the User must create a SEOZoom account by completing the registration form and entering a valid payment method. The payment method is required solely for validation purposes, to ensure that each registration is unique and to allow the subsequent renewal. No amount will be charged during the 7-day trial; however, the charge will be made automatically and unavoidably at the end of the seventh day unless the User cancels the subscription.
3. Activating more than one free trial with the same email address, the same credit card or the same payment method is expressly prohibited.
4. At the end of the 7-day trial period, if the User has not deactivated the service, the trial will automatically convert into a recurring monthly subscription to the “Essential” plan. At the same time, the system will activate the subscription and charge the payment method provided €69.00 per month + VAT.
5. The User may deactivate the free trial at any time before the 7 days expire in order to avoid being charged. This can be done independently from the User’s profile. If the trial is deactivated before it expires, use of the Software will stop automatically at the end of the trial period and no amount will be charged.

1. The User may purchase the Software on the Site by choosing, among the plans displayed on the Site, the one whose features best suit their needs.
2. By clicking the button below the chosen plan, the User is taken to a form to be completed. By submitting the form and entering into this Contract, the Customer declares, under their own responsibility, (i) that they have the capacity to enter into a legally binding contract, (ii) that all the data provided are true, and (iii) that they accept in full the T&Cs included therein.
3. After entering their personal and billing details and the type of subscription - monthly or annual - the User selects the payment method, views a summary of the details and may choose to proceed with the order confirmation. Then, to conclude the contract and finally submit the order, the User confirms the purchase with the “Complete purchase” button and SEOZoom processes the payment.
4. SEOZoom confirms that the order has been correctly received by sending a summary to the email address provided by the User when completing the order form. From that moment the contract between the Seller and the Customer is concluded. This message contains the information needed to summarise the essential characteristics of the purchase and all the data entered by the User when confirming the order; the User undertakes to check that they are correct and to promptly report any corrections by email to the addresses indicated above or through the Live Support chat accessible from the home page of the Site.
5. The User can check the status of their subscription by accessing their profile.
6. SEOZoom must be able to request further information by email or by phone, in particular in order to properly fulfil its contractual obligations. The Customer is therefore required to enter genuine data in the order form.
7. SEOZoom reserves the right not to process purchase orders that do not offer sufficient guarantees of solvency or that are incomplete or incorrect. In such cases, SEOZoom undertakes to promptly inform the User. If the order form has been submitted and the price paid, SEOZoom will refund the amount already paid.

1. The User may choose a monthly or an annual subscription, with automatic renewal where applicable.
2. The User manages their subscription independently and may terminate the contract at any time by cancelling the automatic renewal, where applicable, before the new period begins; in any case, the User may use the Software until the end of the term of the plan purchased.
3. The subscribed User is responsible for checking the status of their payment subscriptions before each renewal. A User who does not wish to renew automatically must act in good time by visiting the Profile and billing page, where they can see when the account will be renewed and disable any automatic payments. In most cases subscriptions recur monthly or annually, according to the choice made by the Subscriber when signing up.
4. If the User wishes to downgrade their subscription, they may let the purchased plan expire, cancelling the automatic renewal where applicable, and activate a new plan.
5. The number of logins and the number of Projects available to the User depend on the type of subscription chosen. Once subscribed, the User may customise the subscription with dedicated add-ons, for example to increase the number of Projects or monitored Keywords, or the number of pages that SEO Spider can crawl.
6. The Customer acknowledges and accepts that termination of the service for any reason entails the deletion of the project data stored in their Dashboard. The User may download their reports for 7 days after the end of the term of the plan purchased.

1. The price of each plan is payable in Euro, including taxes and mandatory contributions.
2. The cost of Credits is subject to change.
3. SEOZoom reserves the right to change its sale prices at any time for technical or commercial reasons or due to market changes. The applicable price is always and only the one stated in the order confirmation sent to the User.
4. If an incorrect and/or clearly derisory price is published for any reason (system error, human error, etc.), the order will be cancelled, even if it was initially validated.
5. All purchases made on the Site are secure, as they are protected by an SSL certificate and the HTTPS protocol. The payment methods offered only involve well-established, reputable payment networks.
6. The Customer may pay by recurring payment with a credit or debit card or via PayPal, or by bank transfer to the bank details stated in the order confirmation.
7. SEOZoom is not a party to the contractual arrangements between the User and the payment providers. In addition, the User warrants to SEOZoom that, when placing the order, they hold the authorisations required to use the payment method chosen.
8. Payment of the fee by credit card or PayPal is made monthly on the same day of the month as the initial purchase/payment (e.g. if the purchase is made on 20 February, it renews on 20 March); in this case the renewal is automatic unless cancelled. If the User has chosen to pay by bank transfer, they must make sure to pay for the new monthly period by the due date; otherwise, access to the Software is automatically suspended.
9. The annual fee is paid in a single instalment and gives access to the Software for 12 (twelve) months. If the User has chosen recurring payment, the subscription renews automatically and the charge is made at the beginning of the new annual period; in the case of payment by bank transfer, the User must make sure to pay for the new period by the due date; otherwise, access to the Software is automatically suspended.
10. Under no circumstances may SEOZoom be held liable for any fraudulent or unlawful use by third parties of credit or prepaid cards when paying for products purchased on the Site.
11. For every order placed by a Professional, SEOZoom issues an invoice and sends it by email to the User in whose name the order was placed within 7 (seven) days of payment. The details shown on the invoice are based on the information provided by the User when the order was processed. No change can be made to the invoice after it has been issued, regardless of its electronic format.

1. If a User who is a Professional cancels a SEOZoom subscription during its term, they are not entitled to a partial or full refund of the service paid for.

1. In accordance with the Italian Consumer Code (Legislative Decree no. 206/2005), a User who is a Consumer has the right to withdraw from the purchase contract for any reason within 14 days of first subscribing, without penalty and subject to the following paragraphs.
2. Pursuant to Article 59(1)(a) of the Italian Consumer Code, the right of withdrawal does not apply to service contracts - including digital services - once performance of the service has begun. The Software is a digital service used online, and the User, by accepting these T&Cs, expressly consents to the performance of the contract starting immediately and acknowledges that they lose the right of withdrawal from the moment they access the Software.
3. In all other cases, a Consumer User who has not accessed the Software may exercise the right of withdrawal within 14 days of receiving the confirmation email of the first order. The Consumer must send a Withdrawal Request to SEOZoom’s email address stating their first name and surname, the date of purchase of the plan, the type of subscription and the order number (if applicable). SEOZoom will refund the amount paid within 14 days of the withdrawal request, using the same payment method used by the Consumer for the initial transaction, unless the Consumer has agreed otherwise.

1. The User is responsible for all activity carried out on their account and expressly agrees not to sell, transfer or assign the account to third parties, except for persons or companies expressly authorised to create accounts on behalf of their employers or clients.
2. The User further declares that all information and data uploaded to the Software are entered independently, are truthful and original, and do not infringe any third-party rights, including but not limited to copyright, intellectual property rights, trademarks, distinctive signs, patents or other third-party rights.
3. The User is responsible for keeping their login credentials safe and secure, undertakes not to disclose them to third parties and to look after them with the utmost care and diligence.
4. The User is expressly prohibited from:
   • using the Service for illegal or unauthorised purposes;
   • using the services to send spam, or doing anything else that could disable, overburden, interfere with or impair the proper functioning, integrity, operation or appearance of the SEOZoom Software and services;
   • accessing or collecting data from the Platform and SEOZoom pages by automated means, or attempting to access data the User is not authorised to access;
   • requesting, collecting or using other users’ usernames and passwords on their behalf, or misappropriating other people’s login credentials;
   • selling, licensing or purchasing data obtained from SEOZoom or from the services it uses;
   • misusing the channels for reporting, disputing or appealing, for example by submitting fraudulent, repetitive or unfounded reports or appeals;
   • transmitting pornographic, obscene, erotic or paedophile material, or material that is offensive or contrary to public order.

1. The User is and remains the owner of the content and information entered in the Software, as well as of their distinctive signs and brands (trademarks, designs, logos, etc.).
2. The User shall hold SEOZoom harmless from any claim made by third parties arising from use and commercial exploitation of the Platform beyond the purposes set out in these T&Cs, and from any copyright infringement (for example, where the Customer has modified a work or created a derivative work, or has uploaded Content in breach of copyright).

1. For technical support, issues or questions about the Software, Users can contact the SEOZoom team via live chat or by email at info@seozoom.it.

1. In application of the principles of the legal guarantee of conformity provided for by the Italian Civil Code and the Italian Consumer Code, SEOZoom undertakes to ensure that the Software conforms to the descriptions given in these T&Cs and on the pages of the Site at the time of purchase. Although the legal guarantee applies mainly to physical goods, in the case of digital services SEOZoom ensures that the Software conforms to the advertised specifications.
2. In the event of defects or technical malfunctions preventing access to the Software, the User is entitled to request a prompt solution to the problem by informing SEOZoom within 8 days of discovering it. In the case of a purchase by a Consumer, if the problem persists for more than 7 days within one month, the Consumer is entitled to a proportional refund. In the case of a purchase by a Professional, if the problem persists for more than 15 days within one month or for more than 30 days within one year, the rules of the Italian Civil Code on reporting defects apply. In any case, the User must provide SEOZoom with appropriate supporting photographic and/or video documentation clearly showing the error or defect.
3. SEOZoom will keep Users informed of the updates available and necessary to maintain the conformity and fitness for use of the Software, always taking into account the circumstances and the nature of the digital service offered. Likewise, for technical reasons, SEOZoom reserves the right to discontinue components of the Software that become obsolete and/or non-functional.
4. If the User does not use devices, browsers, connections, etc. suitable for using the Software, SEOZoom cannot be held responsible for any lack of conformity resulting from the User’s failure.

1. If SEOZoom is unable to perform the order within the times set out in these T&Cs, it accepts no liability where the non-performance or incorrect performance results from service disruptions caused by a third party, by the User’s fault, or by force majeure, unforeseeable circumstances or any other event beyond the direct and exclusive control of the Seller (including, but not limited to, natural disasters, acts of terrorism, wars, civil unrest, power outages, loss of internet connection, general strikes of public and/or private sector workers, holiday periods such as Christmas, or interruption of services managed by third parties such as cloud servers).
2. In the relationship between SEOZoom and a Professional, SEOZoom accepts no liability for direct or indirect damages, whether foreseeable or not, resulting from and/or connected with the Professional’s use of the Software. Should SEOZoom be held liable for harm suffered by the Customer and attributable solely to the use of the Software, and only for damages suffered as a result of wilful misconduct or gross negligence, such liability is limited to the amount of the order actually paid by the Customer to the Seller.
3. The User is aware of and accepts that SEOZoom has no obligation to monitor, review or ensure regulatory compliance of the User’s data and information, as the User is the owner of the data and information entered in their account.
4. SEOZoom is in no way liable for any damage caused to the User or to third parties as a result of improper use of the Software.

1. SEOZoom publishes reviews, collected by invitation, from Users who have actually used the Software and who are identifiable by first name, surname and job title, or by a pseudonym of the User’s choice.
2. The User warrants that any information, message, text or data made available through a Review is original and does not infringe any third-party rights, including but not limited to copyright and intellectual property rights. The use of vulgar, obscene or inappropriate language is also prohibited.
3. SEOZoom declares that it never exercises editorial control over Reviews and does not check their lawfulness, truthfulness, merit, accuracy, non-misleading nature or non-offensiveness. In any case, SEOZoom reserves the right to reject and/or remove, at its discretion, Reviews it considers unsuitable.
4. SEOZoom accepts no liability for any damages, claims or losses, direct or indirect, suffered by the Customer or third parties as a result of the transmission, disclosure, exchange or making available of Reviews provided by Users.

1. These T&Cs are governed by and construed in accordance with Italian law. For Consumers only, any overriding mandatory rules of the country of habitual residence remain unaffected.

1. Pursuant to the applicable legislation on e-commerce and consumer protection, a Consumer Customer may use alternative dispute resolution (ADR) procedures for any dispute arising from the application, interpretation or performance of these Terms and Conditions. The up-to-date list of ADR bodies is available at the following link: European Commission ODR platform. In any case, before bringing legal proceedings, the dispute may be submitted to a mediation attempt before one of the bodies accredited by the Italian Ministry of Justice under Legislative Decree no. 28/2010, or before an ADR body under Article 141-decies of the Italian Consumer Code.
2. Any dispute between the Consumer and the Seller falls within the jurisdiction of the court of the district where the Consumer resides or is domiciled.
3. For Professionals, all disputes arising from or connected with this contract entered into by SEOZoom with the Professional, including those concerning its existence, validity or termination, shall, before any court proceedings, be referred to the mediation body specialising in the disputes covered by this agreement, “Mediatori del Digitale” of ADR INTESA S.r.l. - mediatorideldigitale.it, in accordance with the body’s Rules in force when the application is filed. If the mediation attempt fails, the disputes shall be subject to the exclusive jurisdiction of the Court of Naples, with the express exclusion of any other concurrent forum.

1. SEOZoom may become aware of the User’s confidential information in order to ensure the proper functioning of the software and to carry out maintenance where necessary. Confidential information includes, but is not limited to: websites entered, analyses performed, keywords monitored, competitors entered and results achieved (“Confidential Information”).
2. SEOZoom acknowledges that the Confidential Information constitutes the Customer’s trade secrets and will be disclosed to SEOZoom, and potentially to the internal staff responsible for development or customer care, solely for the reasons stated above and as follows:
   • Confidential Information will be disclosed only where necessary to perform the services, to a select number of SEOZoom staff members, namely those who actually need to know it for technical checks.
   • SEOZoom and the SEOZoom staff who become aware of it undertake to keep such information strictly confidential and not to disclose it to third parties for a period of 10 (ten) years from the date of the User’s registration.
   • SEOZoom undertakes not to use such information to compete with the User.
   • The Data Processor acts in accordance with the obligations imposed by law and by the appointment, and is required to have any staff who may become aware of the Confidential Information and/or Confidential Materials sign a declaration whereby they accept the confidentiality obligations set out in this contract.
3. SEOZoom will exercise the utmost professional diligence to prevent cyber intrusions and unauthorised access by third parties, within the limits and under the conditions set out in these T&Cs.

1. If any provision of these T&Cs is held by a competent court to be unlawful, void or for any reason unenforceable, the Parties agree that such provision shall be deemed severable from the contractual terms and shall not affect the validity and enforceability of the remaining provisions.

1. Either Party may assign this Contract to third parties, in whole or in part, only with the prior written consent of the other Party. If the Party consents to the assignment, the assigning Party shall not be released from its obligations pursuant to Article 1408(2) of the Italian Civil Code.

By entering into this Contract, pursuant to Article 28 of Regulation (EU) 2016/679 (hereinafter, for convenience, the “Privacy Regulation”), the Customer, having deemed the Supplier suitable and reliable, appoints the Supplier as Processor of Personal Data. SEOZoom, as the Supplier, accepts this appointment upon entering into the Contract, confirming its direct and thorough knowledge of the obligations thereby undertaken and warranting that it has the capability, experience and skills, including technical skills, to fulfil this role. The data processed by the Supplier, if entered by the Customer and within the limits of the platform’s features, may only be identification and contact data of the data subjects (for whom the Customer is the controller) and do not include special categories of data. The categories of data subjects involved may be: customers, employees or suppliers.

In particular, the Supplier undertakes to process Personal Data in accordance with the following instructions and provisions:

1. not to transfer them or make them available to third parties, in whole or in part, temporarily or permanently;
2. to process them in an adequate and relevant manner, in compliance with the principle of data minimisation, and lawfully, fairly and transparently, in accordance with the legislation in force on the processing of personal data;
3. to ensure their confidentiality, integrity and availability, including security as governed by Article 32 of the Privacy Regulation, excluding any liability of the Supplier for the content of the Databases and Personal Data and for their use by the Customer;
4. to ensure adequate protection of the rights of data subjects, assisting the Customer in fulfilling its obligation to respond to requests from data subjects exercising their rights;
5. to use its own organisational structure, identifying and designating the persons authorised to process the Customer’s Personal Data and Databases, defining at the same time the scope of their authorisation, giving them appropriate instructions on how to process the data and providing the related training;
6. to ensure that the authorised persons have been informed in advance of the confidential nature of the Personal Data and the Database and, consequently, have signed appropriate confidentiality agreements;
7. to comply with the measure of the Italian Data Protection Authority (Garante per la protezione dei dati personali) of 27 November 2008 on system administrators; by virtue of the general authorisation granted by the Customer with this Contract, to engage its own sub-processors appointed in writing (Annex 1), where applicable, imposing on them, by contract or other legal act, the same data protection obligations as set out in this Contract, in particular providing sufficient guarantees to implement appropriate technical and organisational measures that meet the requirements of the Privacy Regulation;
8. to carry out any transfer of Personal Data and Databases outside the EU only to countries ensuring an adequate level of protection, in accordance with Chapter V of Regulation (EU) 2016/679;
9. to ensure a level of security appropriate to the risk, adopting appropriate technical and organisational security measures in line with the provisions of the Privacy Regulation;
10. to establish and maintain the record of processing activities pursuant to Article 30 of the Privacy Regulation;
11. in the event of the addition or replacement of sub-processors, to inform the controller 30 days before such change, addition or replacement, so as to give the controller the opportunity to object to such changes within the following 15 days;
12. for matters within its competence, to provide technical support to the Customer with regard to the obligations concerning: (i) security of processing, (ii) notification of a personal data breach to the supervisory authority pursuant to Article 33 of Regulation (EU) 2016/679, (iii) communication of a personal data breach to the data subject pursuant to Article 34 of the Privacy Regulation, (iv) data protection impact assessment pursuant to Article 35 of the Privacy Regulation, (v) prior consultation pursuant to Article 36 of the Privacy Regulation;
13. in the event of an accidental or unlawful breach of the Customer’s Databases leading to the destruction, loss, alteration, unauthorised disclosure of or access to the Personal Data transmitted, stored or otherwise processed: (i) to inform the Customer without undue delay and in any case within 48 (forty-eight) hours of becoming aware of it, by email to the Customer’s email address; (ii) to provide the Customer with appropriate information on the nature of the breach, the categories and approximate number of data records and data subjects concerned, the likely consequences of the breach and the measures taken or proposed to address the breach or mitigate its adverse effects; (iii) where it is not possible to provide such specific information within the time limit, to inform the Customer of the reasons for the delay, while still providing initial information on the breach detected that is useful to the Customer for the related notification;
14. should it find that an instruction given by the Customer infringes applicable law, to inform the Customer promptly;
15. to adopt measures to prevent unauthorised physical access to, damage to and interference with the Personal Data processed in the performance of its assignment, as well as to ensure the adequate and secure operation of its data processing facilities, by adopting physical and environmental security measures together with suitable protection against malware and data loss;
16. to adopt procedures to regularly test, verify and assess the effectiveness of the technical and organisational measures in order to ensure the security of processing.