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Quality Score

Glossary

The Quality Score is an index used by Google Ads to determine the quality and relevance of ads, keywords, and landing pages.

This metric is a numeric index, ranging from 1 to 10, and is determined by several factors, including click-through rate (CTR), ad text relevance, landing page quality and relevance, and historical account performance. A high score can lead to lower cost per click (CPC) and better ad placement.

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