Glossary

Do technical terms and acronyms confuse you?
Our glossary is here to help you: simple definitions and useful links to decipher and understand the key concepts of digital marketing and SEO, helping you turn complexity into opportunities for growth

Database

A database is an organized collection of data. This digital repository can include information about products, customers, transactions, website interactions, and more.

Databases are critical to many functions of digital marketing, such as customer relationship management, data analysis, email marketing, and content personalization.

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