Glossary

Back to List Back to List

CPL (Cost Per Lead)

Cost Per Lead, or CPL, is an online advertising billing model in which the advertiser pays for each lead generated.

A lead is a potential customer who has shown interest in the advertiser’s product or service, such as by filling out a form or signing up for a newsletter.

Try SEOZoom

7 days for FREE

Discover now all the SEOZoom features!
TOP