Glossary

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Mobile Friendly

A Mobile Friendly website is designed to work well on mobile devices such as smartphones and tablets.

The principles behind it are, in a nutshell, responsive or adaptive structures, adequate content, and resources that are easy to load even with low connectivity; this means, for example, that the site automatically resizes to fit the device’s screen, links and buttons are large enough to be tapped with a finger, and pages load quickly even from outdated devices or those with less than fully effective Network.

A site designed according to the principles of mobile friendliness not only provides a better user experience, but can also improve its ranking in mobile search results.

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