Machine Learning

Machine Learning is a branch of Artificial Intelligence that allows computers to learn and improve their performance on a specific task without being explicitly programmed. It relies on algorithms that can analyze data, identify patterns, and make autonomous predictions or decisions.

In practice, machine learning allows a model to be trained on a dataset to perform tasks such as classification, prediction, or recognition. For example, it is used to optimize search engines, personalize web content or predict a site’s traffic patterns.

From an SEO perspective, machine learning is increasingly important. Search engines, such as Google, use advanced algorithms based on this technology (e.g., RankBrain) to better understand user queries and deliver more relevant results.