Back to List Back to List

A/B Test

An A/B Test, or A/B Testing, is a digital marketing methodology for comparing two versions of a web page or other resource to determine which one shows the best performance over the test period.

This method is based on a random experiment in which two or more variants (classically called A and B, hence the name) are shown to different users at the same time, and statistical analysis is used to determine which variant leads to improved performance.

Try SEOZoom

7 days for FREE

Discover now all the SEOZoom features!