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Latency

Glossary

In the context of digital marketing, latency refers to the time between a user request and server response.

It can refer to various operations and, for example, include the time it takes to load a web page, download a file, or send an email.

High latency can lead to a negative user experience, with slow web pages or interruptions in service. Therefore, reducing latency is a key goal for many digital marketing professionals.

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