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In the context of digital marketing and particularly in the field of SEO, visibility refers to the ease with which a website or content can be found online.

This can relate to visibility in search engines (how high the site appears in search results), visibility on social media (how many people see posts), and visibility on referral sites (how many other websites link to one’s own).

In SEO, increased visibility means that a website appears high in search results for relevant keywords, increasing the likelihood that users will click on the link and visit its pages. Therefore, increasing site visibility is often a key goal of SEO and digital marketing strategies.