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Eye Tracking

Glossary

Eye Tracking, or eye tracking, is a technology that measures where users look and how their eyes move as they interact with a website, also used in the creation of heatmaps.

It can provide valuable information about how users read and navigate the site, what elements attract their attention, and where they stop or get confused-all of these insights can serve to improve site design, usability, and user experience.

In depth on the blog A guide to heatmaps, also useful to SEO They are called heatmaps, and they are a quick and effective tool for understanding what users do on the pages of a Web site: where they click, how far they scroll, what they look… Read the guide on our Blog

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