Skip to content

Eye Tracking

Glossary

Eye Tracking, or eye tracking, is a technology that measures where users look and how their eyes move as they interact with a website, also used in the creation of heatmaps.

It can provide valuable information about how users read and navigate the site, what elements attract their attention, and where they stop or get confused-all of these insights can serve to improve site design, usability, and user experience.

The market will not wait.
Take control now.

The only platform to hold your ground on Google and AI engines.

Try it free for 7 days
  • Full
    platform (trial included)
  • Strategy demo
    with an expert
  • Support
    in Italian