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SEA (Search Engine Advertising)

Glossary

SEA stands for Search Engine Advertising and is a form of digital marketing that involves placing paid ads in search engine results, using methods such as CPC (cost per click).

In practice, then, SEA means search engine advertising and is one of the main components of SEM.

Its goal is to rapidly increase website visibility in search results, leading to increased traffic and conversions.

In depth SEA vs SEO: the different strategies to gain visibility on search engines SEA or Search Engine Advertising is paid promotion on search engines: how it works and what benefits this activity has Read on the blog

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