Glossary
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Remarketing

Remarketing is a digital marketing strategy that involves presenting ads to people who have already visited the website or used the app.

This can be done through various channels, including email marketing, but also Google Search, social media and display advertising.

Often confused with retargeting, the two strategies are actually similar but with some underlying differences: both aim to re-engage users who have already had contact with the brand, but while retargeting focuses primarily on cookie-based display advertising, remarketing more commonly focuses on engaging users through email.

Remarketing is an effective way to stay in the minds of potential customers, increase brand awareness, and encourage conversions.