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In the context of SEO and digital marketing, the term “feedback” refers to the reviews, comments, and ratings left by users or customers regarding a product, service, or experience with a brand.

Feedback is critical to a company’s online reputation and can indirectly influence search engine rankings; whether positive or negative, feedback helps build a website’s credibility and authority in the eyes of potential customers and search engines.

Online reviews are found on platforms such as Google (including in the rich results of SERPs, such as the classic star rating), Yelp, TripAdvisor, e-commerce, and social media, and can influence consumer buying behavior.

For SEO, positive feedback can improve visibility in local search results and increase click-through rate (CTR), while negative feedback can provide valuable insights to improve offerings and customer service.

A thoughtful and proactive feedback management strategy is essential for any brand looking to improve its online presence and SEO performance.