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Optimization

Glossary

Optimizing a site means making changes to the design, content, structure, and code of a website to improve its performance and accessibility.

This work can focus on specific aspects, and for example may include search engine optimization (SEO), which aims to improve the site’s visibility in search results; mobile optimization, which ensures that the site performs well on smartphones and tablets: performance and loading speed optimization, which reduces the time it takes to load site pages.

The ultimate goal of site optimization is to improve the user experience, increase traffic, and ultimately achieve strategic goals, which may include sales, leads, or user engagement.

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