Understand what is happening on Google. Before it happens to you
The Observatory is a real-time dashboard that brings together every signal Google uses to hand out visibility.
Thanks to SEOZoom's proprietary data you can track in real time how search engines, artificial intelligence and users' habits are changing.
SERP volatility
Last 14 dayssector: Health and wellness
Volatility peak: an update may be under way 9,4
Top domains in AI Overview
- 1 wikipedia.org 0
- 2 my-personaltrainer.it 0
- 3 humanitas.it 0
mentions in the last 30 days
Intents in SERP
The platform that brings SEO, GEO and AEO together to make your content visible on Google and AI engines
Google
Gemini
ChatGPT
Perplexity
Claude
Billions of raw data points,
turned into information.
SERP volatility day by day, continuous studies of the market and a profile of any domain: three views to see how Google is moving before that movement reaches your site.
Bring order to the chaos
Track how strongly Google moves day by day and analyse the structure of the results page to see whether a change in traffic is an isolated case or a global trend. Spot immediately the domains gaining visibility and those losing it during an update.
- Overall SERP volatility and volatility by industry
- How SERP Features move over time
- Winner & Loser site rankings
The sharpest picture of the market
We track every side of online visibility to turn billions of raw data points into strategic information. Analyse the four forces shaping the architecture of Google's answers today: what the results page is really made of, and the real weight of Features, AI Overviews, News and social networks against traditional organic results.
- Continuous focus on AI Overviews: volumes, how often they appear and the most cited domains
- Which social content surfaces in the SERP, which platforms take the top spots and for which intents
- The activity and visibility of the main news outlets on Google News
Find out how Google labels you
Check instantly which industries Google files a domain under and how it spreads its relevance. Get an impartial picture of any site's vertical visibility and topical authority, and put its performance in context.
- Industry profile of the domain
- How traffic and keywords are spread across each subject
- Tracking of vertical Topical Zoom Authority
The market will not wait.
Take control now.
The only platform to hold your ground on Google and AI engines.
- Full
platform (trial included) - Strategy demo
with an expert - Support
in Italian