Glossary

Do technical terms and acronyms confuse you?
Our glossary is here to help you: simple definitions and useful links to decipher and understand the key concepts of digital marketing and SEO, helping you turn complexity into opportunities for growth

Banner

A banner is an online advertising format that consists of an image or block of text that usually appears at the top or sides of a website.

Banners can be used to promote a product, service, or brand, and often contain a link that redirects the user to the advertiser’s site.

Although banners were among the earliest forms of online advertising, they remain a widely used digital marketing tool.

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