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In SEO, content is the heart of any digital marketing strategy. The term includes any material created and published online, such as text, images, videos, infographics, podcasts, e-books, webinars, and so on.

As an old maxim attributed to Bill Gates, and still valid today, reminds us, “Content is king.”

Quality content is critical to attracting, engaging and converting audiences, and it is also a key element in achieving visibility on Google: in the latest evolutions of the search engine, quality also means usefulness.