Glossary
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AI (Artificial Intelligence)

Artificial Intelligence (AI) is a branch of computer science that deals with the creation and implementation of machines and softwares capable of performing tasks that would normally require human intelligence. In digital marketing, AI can be used in a variety of applications, including marketing automation, data analysis, content personalization, and customer interaction. For example, AI chatbots can handle customer inquiries 24/7, while machine learning algorithms can analyze large amounts of data to identify trends and patterns.

Generative AI represents a subset of AI that focuses on creating something new, including a wide range of outputs, from artwork and music to text and images.

A common example of Generative Artificial Intelligence is the use of generative adversarial neural networks (GANs), which use two components: a generator, which creates new examples based on training data, and a discriminator, which tries to distinguish between real and generated examples. This process of competition and mutual learning allows the network to produce increasingly refined results.

In the context of digital marketing, Generative Artificial Intelligence can be used to create personalized content, generate ideas for new products or services, or improve customer interaction through more natural and responsive chatbots. Recently, Google has made its “stance” toward AI-written content official, which is essentially treated in the same way as human-created content and thus meets the same rules and evaluation criteria.