Glossary
Back to List Back to List

B2C (Business to Consumer)

Business to Consumer, or B2C, refers to business transactions or interactions between a company and individual consumers, including, for example, selling products or services directly to customers. B2C marketing strategies tend to be more emotion and personalization-oriented than B2B strategies, as they focus on individual purchasing decisions rather than business decisions.

In the context of the Web, B2C refers to Web sites or online platforms that facilitate transactions or interactions between a business and individual consumers, with sites that may sell products or services directly to customers, such as online stores, or provide information and resources to help consumers make purchasing decisions. A B2C site should be designed with a focus on user experience, ensuring that it is easy to navigate, visually appealing, and secure for transactions.