Frequently asked questions about SEOZoom

It is there to show you where you have visibility today, where you are losing ground and where it pays to act in order to grow. In practice it lets you:

• analyse keywords, pages, competitors and the technical structure of your site;
• track how your brand appears in AI Overviews and in generative engines;
• spot the content worth improving and turn the analysis into work you can act on.

No: SEOZoom works on visibility in a way that is broader than classic SEO alone. Alongside organic analysis you will find tools for SEO for AI, content, competitors, social, Ads, automated reports and advanced integrations. That way you manage everything that affects your brand’s online presence in one place.

It is built for anyone working on the growth of a brand who wants to decide with solid data, without jumping from one piece of software to the next. It is particularly useful for marketing agencies, ecommerce and brands, SEO specialists, content marketers and copywriters who need technical work, content, competitors, AI Overviews, conversational engines and performance to come together in a single workflow.

There are four plans: Essential, Evolution, Power and Enterprise. They differ in operational depth, included resources and level of control, so you can pick the configuration that fits the size of your project, the number of sites you manage and the kind of work you do every day.

Find the plan that suits you best here.

Yes. SEOZoom offers a 7-day free trial with no credit card: you can get into the platform, create your first project and start exploring the areas you care about most. When the trial ends, the data you have collected stays saved in your account.

Start the free trial.

The cost depends on the plan you choose and on any extra configuration. You can go for a monthly or annual subscription and tailor the plan with add-ons, for more resources or specific features.

You will find up-to-date details and the full specification on the pricing page.

Because the platform has changed. Working on visibility today no longer goes through classic SEO alone: AI Overviews, generative engines, brand analysis, conversational content, social and new workflows all come into play. The new plan structure reflects that shift, with a configuration that is clearer and closer to the tools and working methods of today.

The new plans fit different stages of work and levels of complexity:

• Essential – for anyone working on a single project with solid data.
• Evolution – for professionals combining traditional SEO, content and SEO for AI features.
• Power – for anyone running several projects and coordinated teams.
• Enterprise – for organisations that need tailored resources, advanced access, APIs and structured support.

Your plan stays active under the terms you agreed. The difference is that the new tools introduced from this point on belong to the new plan architecture, so they may not be included in your legacy subscription. In those cases you can carry on using your current plan, but to reach the new features or the full version of certain tools you will need to move to one of the new plans.

Some tools that were visible or more freely usable during the experimental phase now move into the stable version of SEOZoom. With the beta over, their availability follows the new plans: if you have an old subscription you may no longer have access to the real analyses in these tools and will keep seeing them only as a demo or as a sample report.

Because they are part of the new product architecture and are available in full only in the plans that include them. When your plan does not give you real access to a feature, SEOZoom still shows you a demo version, so you can see how the tool works and what kind of report it produces: it helps you get your bearings before deciding whether to upgrade.

Yes. You can book a 30-minute demo with a SEOZoom Specialist to see the platform applied directly to your own use case. It helps if you want a clearer idea of which tools to use, how to set up the work on your project and which configuration best suits your needs.

Book your demo.

All you need to do is sign up, confirm your email and log in to the platform. From there you can connect your site, create your first project and follow the guided setup. If you prefer, you can also book a demo with a SEOZoom Specialist to see the platform applied to your own case.

You can manage your subscription straight from the Profile area, in the Billing section. From there you can see your active plan, move to a different configuration, choose between monthly and annual, update payment methods, view invoices and manage any add-ons.

For technical or administrative questions, or anything about using the tools, you can count on customer support through the live chat on the site and inside the platform, bottom left. The service is open on weekdays, from 9:00 to 18:00. Alongside direct support you always have the manual, tutorials, webinars and hands-on material so you can work more independently.

You can also write to the team from the Contacts page.

You can turn off automatic payments at any time from the Billing section: your subscription stays active until its natural expiry. If you pay by bank transfer, the subscription simply expires with nothing else to do.

Credits are the balance used for the platform’s pay-as-you-go features, above all audits, analyses and AI tools that require new processing. They sit alongside your active plan and do not replace it: every subscription includes an allowance of credits, which varies with the plan you choose, and you can top them up whenever you need more. The cost of each operation is shown up front, so you always know what you are about to spend.

API credits are the Units used when you query SEOZoom data through the API, or through integrations that rely on the API: they are separate from the credits used for audits and AI tools inside the platform. With an active plan you get access to the API and a free daily usage allowance, while any extra consumption is handled through dedicated API credit. Availability and capacity therefore vary with your plan and with how you use the API.

Add-ons are extensions that let you widen resources or features without changing plan straight away. They are useful, for example, when you want to raise certain operational capacities or buy specific access to match the way you work. Availability is not the same across all plans: some extensions can only be bought on certain configurations, while in other cases moving up to a higher plan remains the way to unlock more advanced features.

The SEOZoom Academy is the training area for anyone who wants to use the platform with more method and keep up to date on SEO, content, AI and digital marketing. You log in with the same credentials as the platform and you will find tutorials, masterclasses, guided paths and hands-on material, all designed to turn the tools into a real advantage.

Go to the SEOZoom Academy.

Roadmap di lavoro con SEOZoom is the basic course, reserved for SEOZoom users and available in the Academy. It gives you a compass for using the tools on your own projects straight away, with a practical overview of the features that will be most useful in your work.

The course includes video lessons on getting familiar with the key tools, setting up projects, tracking performance and streamlining your workflow. Access is free for everyone with an active subscription.

Certified Professional is the paid advanced course available on the SEOZoom Academy, designed to make you a certified expert in using SEOZoom and in managing SEO strategically.

The path includes detailed training videos and a one-to-one session with a SEOZoom Specialist. At the end you can sit an exam and earn a named digital certification, valid for 2 years. You can buy it when you take out a new plan or directly on the Academy site.

No. SEO is still the layer that makes a brand findable, readable and competitive: what has changed is the ground on which it produces results. Search today also happens in AI Overviews and conversational engines, so SEO work has to keep the brand recognisable, consistent and authoritative in the new places where people make their choice.

Yes, as long as you stop chasing empty volume. Part of informational traffic is now lost before anyone reaches the site: what is needed is sharper selection, not less strategy. The investment makes sense when it cuts waste, concentrates budget on the content that brings real results and tightens the link between visibility, demand and conversion.

The KPIs that matter today combine a measure of presence with a measure of return. Organic traffic, impressions, rankings and conversions are still needed, but they have to sit alongside presence in AI Overviews, how often you appear in AI answers, coverage of generative questions, traffic quality and the ability to sustain trust and choice. The right KPIs help you decide where to act and understand which signals really contribute to customers, conversions and revenue.