Glossary

Do technical terms and acronyms confuse you?
Our glossary is here to help you: simple definitions and useful links to decipher and understand the key concepts of digital marketing and SEO, helping you turn complexity into opportunities for growth

Lead Generation

Lead generation or lead generation is the process of attracting and converting strangers and potential customers into leads.

This can be accomplished through a variety of methods, including email marketing campaigns, online advertising, networking events, and SEO.

The goal of lead generation is to create a steady stream of potential customers for a business, which can then be converted into paying customers through further marketing and sales strategies.

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