Lookalike Audience

Lookalike Audience is an online advertising concept that identifies users who are similar to an existing or known audience.

For example, if a company has an email list of customers, it can upload that list to an advertising platform such as Facebook or Google, which then uses the data to find other users with similar characteristics.

This technique can be an effective way to reach new potential customers who are likely to be interested in the company’s products or services.