Glossary
The language of visibility
Working online changes its vocabulary faster than any handbook can keep up, and the same acronym can mean different things depending on who is using it. Give every term its precise meaning, so every decision you make starts from clear foundations.
0 entries
0-9
4 entriesA
19 entriesB
23 entries
B2B (Business to Business)
B2C (Business to Consumer)
Backlink
Backlink Profile
Banner
Behavioral Targeting
Below the fold
Black Hat SEO
Blog
Bounce rate
Brand Awareness
Brand Identity
Brand Image
Brand Loyalty
Brand Monitoring
Brand Reputation
Branded keyword
Branding
Breadcrumb
Broken Link
Browser
Business Profile (Google)
Buyer Persona
C
37 entries
Cache
Campaign
Canonical Tag
Canonical URL
CDN (Content Delivery Network)
ChatGPT
Click Distance
Client
Cloaking
CLS (Cumulative Layout Shift)
CMS (Content Management System)
Code
Competitive Analysis
Content
Content Focus (SEOZoom)
Content Marketing
Content Strategy
Conversion Rate
Conversions
Cookie
Core Web Vitals
CPA (Cost Per Action)
CPC (Cost Per Click)
CPL (Cost Per Lead)
CPT (Cost Per Thousand)
Crawl Budget
Crawler
Crawling
Cross-linking
CSS (Cascading Style Sheets)
CTA (Call to Action)
CTR (Click-Through Rate)
Customer Care
Customer Experience (CX)
Customer Journey
Customer Lifetime Value (CLV)
CXO (Customer Experience Optimization)
D
20 entriesE
12 entriesF
12 entriesG
18 entries
Geo-Targeting
Google Ads
Google AdSense
Google Analytics
Google BERT
Google Business Profile
Google Local Pack
Google manual actions
Google Maps
Google Quality Raters
Google Search Console
Google Search Operator
Google Search Quality Raters Guidelines
Google Trends
Googlebot
Graphic Design
Guest Post
Guest Posting
H
14 entriesI
18 entriesJ
3 entriesK
11 entriesL
19 entriesM
14 entriesN
6 entriesO
10 entriesP
27 entries
Page Experience (Google)
Page Speed
Page View
PageRank (Google)
Paid Search
Panda (Google Algorithm)
PBN – Private Blog Network
PDF (Portable Document Format)
Penalty
Penguin (Google Algorithm)
People Also Ask
Permalink
Persona
PHP
Pixel
Plugin
PM – Partial Match (SEOZoom)
Pogo Sticking
Pop-Up
PPC (Pay per click)
PR (Public Relations)
Pre-Rendering
PrestaShop
Programmatic ADV
Proxy Server
PWA (Progressive Web App)
PZA – Page Zoom Authority (SEOZoom)
Q
4 entriesR
21 entriesS
42 entries
SA – SERP Affinity (SEOZoom)
Schema Markup
Schema.org
Scroll Depth
SEA (Search Engine Advertising)
Search Engines
Search History
Search Intent
SearchGPT
Seasonality
SEM (Search Engine Marketing)
Semantic SEO
SEO (Search Engine Optimization)
SEO Audit
SEO Specialist
SERP (Search Engine Results Page)
SERP Features
Server
Server Response Time
SGE (Search Generative Experience)
Share of Voice (SOV)
Shopify
Site Speed
Site Structure
Snippet
Social Media
Social Media Marketing (SMM)
Social Signals
Spam
SpamBrain
Spamdexing
Spider
SSL (Secure Sockets Layer)
SSL Certificate
Storytelling
Strategy
Structured Data
Subdomain
Subfolder
Submission
SWOT Analysis
Syndication
T
19 entries
Tag
Target Audience
Targeting
Taxonomy
Technical SEO
Template
Text Ad
Thin content
Time on Page
Title (Title Tag)
TM – Title Match (SEOZoom)
Traffic
Traffic Share (SEOZoom)
Trend Prediction (SEOZoom)
TrustRank
Trustworthiness (Trust)
TTFB (Time To First Byte)
TTI (Time to Interactive)
TZA – Topical Zoom Authority (SEOZoom)
U
8 entriesV
3 entriesW
11 entriesX
2 entriesY
2 entriesZ
3 entriesExclusive metrics
The acronyms you find only in SEOZoom
Proprietary indicators, calculated on SEOZoom's Italian database: they let you see at a glance how much a keyword is worth, how much weight a page carries and how reliable a site is on a subject.
The market will not wait.
Take control now.
The only platform to hold your ground on Google and AI engines.
- Full
platform (trial included) - Strategy demo
with an expert - Support
in Italian