DIY SEO: how to optimize your site yourself (and the limitations of it)
Do-it-yourself SEO may seem like a complex undertaking, but it is an opportunity within reach of everyone (or almost everyone), even without a large budget or advanced skills. If you run a small business or online store, you know how difficult it can be to attract visitors without spending a fortune. The good news is that there are (fairly) simple strategies and affordable tools to start getting real results on your own. With commitment and curiosity, you can improve your site’s visibility. And, if you see fit in the future, there’s nothing to stop you from relying on a professional to take it a step further. For now, let’s begin this journey together.
DIY SEO: what is meant and how to do it
By DIY SEO we mean the search engine optimization activity performed by individuals or small businesses without the direct support of a specialized agency or SEO consultant.
In this approach, which is suitable even for SEO beginners, the website owner personally takes charge of improving his or her site’s search engine ranking using tools, guides, and resources available online. That’s all pretty straightforward so far, but where to start in order to optimize one’s site independently? Here’s what we’ll talk about briefly in this article, to help you get some guidance about what guidelines to follow:
- Domain overview
- Competitor analysis
- Keyword research and search queries
- Technical SEO
Domain analysis
When dealing with SEO, the first step is to understand where you are: how visible is the site on search engines? The Domain Overview in SEOZoom is an essential tool for getting a complete view of the performance of the monitored site. Through an intuitive dashboard, it allows you to analyze key data related to the domain and keywords in your project, offering concrete support to improve your SEO strategy. Let’s discover features and functions of this tool.
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