What an SEO meta description is and how to make it effective
It is the best-known and most important non-direct ranking factor used by Google and is essentially used to gain readers and encourage clicks from SERPs. Today we delve into some features of the meta description, trying to understand what it is, how and what should be written in the appropriate field, how many characters we have available and how to make this snippet effective. Above all, we try to understand why more and more often now, the text we enter in the appropriate field is not “chosen” by Google, which instead draws on the more general content to generate the description provided in the preview snippets.
What is the meta description
Let’s start with a simple definition: the meta description is an HTML attribute or tag of limited length, usually one or two sentences, that is used to provide readers with a concise preview of the web page content. As Google’s guide explains, “sometimes” the search engine uses the contents of the meta description tag to generate the snippets it shows in SERPs, immediately below the blue link.
More practically, meta descriptions are a short summary, two sentences at most, that offers a presentation relevant to the topic of a specific page on the site, potentially helping to convince the user that the proposed content is exactly what they are looking for and need.
Common best pra