Guide to the web page types that are fundamental to SEO

Every web page is important. In fact, we can say more: reasoning from an SEO perspective, every page of the site that is crawlable and indexable by search engines must be thought of, treated, and managed as if it were a landing page. Indeed, in the vast universe of the Web, each of the different types of pages has a specific role and unique potential to optimize organic visibility, but more importantly, they are critical to the structure of the site and to ensuring an optimal user experience. This is the assumption from which we start our analysis of the main specific types of pages that have the highest value for the fate of the project and must be the focus of any optimization campaign.

What are the main Web pages to be aware of and use on the site

Web pages were born with the rise of the Internet itself and have gone through a long evolutionary path in the way they are schematized, the way they develop, and the way we interact with them as users.

Indeed, thanks to this enormous evolution, we can now use web pages to read text, but also to watch videos, listen to audio, run applications, and even interact with other people. Basically, we can classify them into three major groups:

• Static pages: created in “pure” HTML, where only formatted text is shown.
• Dynamic pages: allow animations using style sheets (CSS) or alternative (and sometimes obsolete) technologies such as Flash and so on.
• Pages with Client-Server functionality: allow for fully dynamic pages and interaction with server applications built in languages such as PHP, Angular, NodeJs, etc.

Clearly, each site is unique, whether it has a purely commercial function or a creative soul so to speak, and the needs of visitors, as well as legal requirements, will vary accordingly.

The most common web page formats

Taking into consideration the function and characteristics of our brand that we intend to promote, we can identify at least 11 types of page “formats” that might serve our organization, each of which serves a specific and independent function. Depending on the nature of the site, as also recommended by the experts at Swapps, we can consider selecting only one type of web page or combining different formats, assessing what is most useful, necessary or suitable for the specific type of activity or occasion, and whether these pages will then be linked to a Web site or will be stand-alone (Web pages and Web sites are two different things).

• Portfolio pages: a creative way to showcase work done through digital portfolios, in which to upload multimedia elements and not just images.
• Blogs: as we know, blogs are very popular as they allow people to share knowledge and can serve as a repository of opinion information, as well as allow monetization through various systems.
• E-commerce. E-commerce sites or online stores allow people to sell products in a more organized way, and to support more product flows and content, a robust Web site should be created.
• Event Web pages: in the case of some social events, whether family events or those open to a wider audience, it is common to provide a single Web page with information about the event itself, such as conferences, events, weddings, as well as gatherings on special dates, brunches, academic meetings, or simply special business meetings.
• Forums: open spaces for sharing specialized information, usually bringing together like-minded people who express themselves more or less freely – it is the “prince” pl