Doing things from an SEO perspective: how to get started with SEO
You open a search engine, type in a keyword from your business, and you don’t see your site appear among the results; worse yet, before you are all the major competitors and even some “new entry” that you hadn’t seen before. How frustrating is this situation and how often does it happen? Have you ever wondered what magic your competitor uses to occupy that coveted position? The answer is less mysterious than you might think and is called SEO, or the art of strategically positioning yourself on search engines. If you have never heard this word-it is an acronym, to be precise-or if it has always made you imagine a world of codes and programming languages, know that this is exactly so, because it is not a subject exclusively the preserve of technicians and computer engineers, quite the contrary. SEO is within everyone’s reach, it is a territory where commitment and strategy pay more than just technical knowledge, and this guide tries to take you precisely to discover the basic “moves” to get started in SEO.
The basics of SEO: a guide to start the journey
SEO stands for Search Engine Optimization and describes the set of techniques and interventions used to optimize a website to improve its ranking in search engine results. This process is crucial because position in search results – so-called ranking – is directly proportional to online visibility.
