Guide to technical SEO and the interventions of site optimization
Not only content creation or attention to link building strategies: to really have a chance of competing for organic visibility and outperforming the competition, our site must be discoverable by search engine crawlers, without errors that affect its crawling and indexing. Therefore, the time has come for an overview of the basics of technical SEO, trying to clearly outline the areas of intervention and some concrete actions of this activity, which covers dozens of aspects related to crawlability, possibility of proper indexing of pages, and performance optimization (including for users).
What is technical SEO
Technical SEO refers to the optimization of the technical elements of a Web site to ensure that search engines can crawl, index, and render pages correctly, an activity that precedes the ranking phase.
In other words, technical SEO is about making sure that our pages can actually be seen by crawlers, without errors that jeopardize Index inclusion or even discovery, and at the same time that users can navigate efficiently through performance optimization.
Basically, then, techn