Site structure and SEO: architecture affects visibility and performance
Site structure, or site architecture, refers to the way in which the organization and arrangement of web pages within a site are set up, and more specifically indicates the way in which these pages are linked together, creating a network of interconnected content. It is like the “skeleton” of our site, on which everything else is built, i.e. content, design, functionality. Without a defined and thought-out structure, a site risks being just a random collection of pages and articles, which users will struggle to navigate. Treeing, on the other hand, serves to give the site organization, allowing people to click from page to page and Google to determine which content is important and which is less relevant. We therefore focus our attention on practical issues of site management, offering some useful pointers for