Guide to Keyword Research: a modern and effective approach

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Focusing only on search volumes (more accurately, from estimates provided by various tools), fishing from “offline” words, focusing on word count or keyword density in content creation, and, in a broader sense, thinking in quantitative terms. Even today, in 2023 more than late, for many people and – unfortunately – many professionals or self-styled professionals, doing keyword research means all of the above, which usually entails two direct and somewhat inevitable consequences: the web pages created in this way are not competitive and do not rank, or they rank but get unqualified traffic.

The basic problem is that this approach still focuses on an old way of doing “keyword research” and does not take into account the evolutions of Google and users, and above all it does not consider the more modern aspects of keyword analysis, search intent identification and e