It is a good practice borrowed from old print journalism, and before that from books and academic works: facilitate reading by creating well-structured pages with headings and subheadings. This teaching still applies today in the world of digital marketing and SEO, and headings play a crucial role in organizing web content and also in search engine optimization. Using tags like h1, h2 and h3 correctly can make the difference between a page that gets read and one that scares the reader with a wall of words, and in general the strategic use of headings can improve the structure, relevance and readability of our content.
What are headings
Headings are HTML elements that define the titles and subtitles of a web page.
They are the textual elements with which we visually and semantically indicate headings, through which we can set the architecture and organization of the text of a page, thus also influencing the reading and understanding of the content for both users and search engines.