SEO Audit, the analysis to optimize the site
It is a periodic check necessary to check the health of our site and verify that there are no infections, pardon errors, that can compromise the results and visibility on search engines: our overview of SEO techniques and website analysis tools leads us today to deepen an important and delicate issue, that of SEO Audit.
This term refers to a very specific operation to scan, review and evaluate the performance of an online project, highlighting any errors, problems, the relationship with competitors and, in summary, all the technical and content aspects that have influence on the performance of the site and its positioning on search engines.
What is the SEO Audit
In common language, the audit is an independent assessment that serves to objectively assess a given object, to determine whether the criteria and objectives set previously have been met; to perform this activity is the auditor (or evaluator), professional who has demonstrated characteristics and competence to carry out this assessment.
In our field, the SEO Audit is a comprehensive, technical and diagnostic SEO analysis on the website that serves to have as defined a picture as possible of the health status of the project. The role of the auditor is played by SEO audit softwares or industry experts who, through a set of various analyses, deepen the technical, structural, content and competitive aspects of the site, both internal and external, and their possible influence in terms of ranking on search engines, to discover the issues at the SEO level that hinder performance, such as deficiencies and structural errors that do not allow to have a proper scan and indexing of resources, in view of the overall optimization of the website.
What is the SEO audit for
Through this SEO verification you can discover the strengths and weaknesses of a site, with the aim of intervening for corrections and to develop an effective SEO strategy to maximize the result of their work and increase the organic traffic that comes from search engines.
Essentially, therefore, this proc